Goodyear Tire and Rubber Company

The Goodyear Tire and Rubber Company was founded by Frank Seiberling in 1898 on the Little Cuyahoga River in Akron Ohio. He borrowed thirty five hundred dollars from his brother-in-law to start the company. The company was named after Charles Goodyear who discovered the rubber vulcanization process in 1839. The company started to build their first factory in 1902 in Akron. In 1903 Paul Litchfield, a factory manager received a patent on the tubeless tire. In 1904 the company became a leader in automobile, carriage, and bicycle tires. In 1909, the company became involved in making airplane tires. Goodyear employs 73,000 people in 22 countries and operates 53 facilities globally. Goodyear Tire and Rubber Company’s mission statement is â€Å"To increase the value of our brands for everyone with market driven innovation, delivering the highest quality tires, related products and services, for our customers and consumers†. Strengths Goodyear has evolved as a leader in tire manufacturing and retreading across the globe. The company is the third largest tire company in the world with revenue surpassing twenty billion dollars. Goodyear is the best-selling tire in North America. Goodyear has very strong growth potential in all markets. This is a positive strength because competition is fierce and there is no room for error in the tire business due to the low profit margins on tires. Goodyear remains very profitable despite competition and that has Goodyear in a strong position for future plans and innovations. Goodyear has a strong liquidity position in the market. In the last couple of years Goodyear has advanced their position and had strong revenue streams to bolster their short and long term goals. Over the first three months of 2013 Goodyear’s revue was at a record 5. 5 billion dollars. Goodyear managed to achieve this even when raw materials and weaker demand was present. This demonstrates that Goodyear is financially sound, beating out competition to remain on top of tire industry and also proves its positive leadership and goals are on target in today’s market. Weakness One of Goodyear’s weaknesses is Debit. While Goodyear is seeing a rise in revenue and profits they still carry a large debit from recent years. On April 19th, 2012, Goodyear Tire and Rubber Company announced that it has completed a refinancing package of its U. S. credit facilities. These changes include increasing the company’s existing 1. 5 billion dollar existing revolving credit to two billion dollars and the maturity date has been increased to 2017. The company’s pre-existing 1. 2 billion dollar loan was extended until 2019. This is good news for Goodyear but still leaves them with a lot of debit to reduce in the future. They should be able to reduce this debit with the strong earning they are making and with new introductions of tires coming to market at this time. Another weakness of Goodyear is weaker overseas demand. As most of Europe is in a recession and many countries have severe unemployment, tire sales are down. This not just a problem for Goodyear but for all tire manufactures. Goodyear must analyze their overseas market strategy and take new measures to improve sales and remain profitable. Once a strategy can be put in place to remain a strong contender in Europe, Goodyear will see positive gains once again. Goodyear can minimize losses by reducing inventory and plant operation costs to make it more efficient than ever to keep their presence and name recognition at the forefront in the tire industry. Opportunities Goodyear has many opportunities to expand and gain market share worldwide. The Asian market is growing leaps and bounds and more people are able to purchase vehicles than ever before. The opportunities in these markets are quite great, and Goodyear will be there. With a solid global strategy, including manufacturing plants overseas, Goodyear is in a solid position with a large market presence already. Goodyear realizes the expanding market in Asia and is attacking on all sides with marketing and rebate campaigns to capitalize on the growth that is there for the taking. If Goodyear stays aggressive, they will surely reap the benefits. Another opportunity for Goodyear has been their new innovation centers in Akron Ohio and Colmer-Luxembourg. These new centers are developing new tires that are being highly praised and wanted, like the new Goodyear Assurance fuel Max tire that has 27 % less rolling resistance than conventional tires. The new Ultra grip 8 has more and stopping power than any tire on the market. With these new innovations and slim line operational costs, Goodyear is poised to be a market leader and very possibly will move up from the number three position they currently hold, and with the way the company is being run at this point, that is a definite possibility. Threats The highly competitive market is a big threat to Goodyear on all accounts. Bridgestone is the largest tire and rubber company in the world with sales over 35 billion. Michelin Tire Company is the second largest tire company in the world and both of these companies are threats to Goodyear in sear size and operation. There are other tire manufacturers, but these two are Goodyear’s biggest threats today. These large companies have great leadership and facilities to have the positions in the world market that they do and are very competitive in nature. These companies can lower prices to gain market share without making money for a short time and cut Goodyear’s market down, affecting the profits at Goodyear. Has this been done? Well nobody is pointing fingers, but there have been some fierce tire sales to accomplish increased market sales. Other threats that Goodyear faces are the lower cost tire manufactures. Other leading tire manufactures are selling tires at lower prices to gain a foothold in the market. These tires are good tires, but may lack the quality and reliability of a Goodyear tire. However with a tight economy, people sometimes will go with a cheaper tire to save money even if the tire will not give them the mileage and quality of a Goodyear. These companies can affect the over market share and profit at Goodyear. At a time when things are tough, people may choose these lower cost tires over Goodyear’s product, but Goodyear also has lower cost tires on the market to combat this, such as Dunlop and Kelly-Springfield brands. Summary Goodyear Tire and Rubber Company can capitalize in any market for tires, from high performance tires to lower priced economical tires. Goodyear has strong liquidity, multiple manufacturing plants and retreading facilities around the globe to compete in a very competitive market and has done well in the last couple of years in reducing operational costs and offering tire rebates, to place them in a great position for future growth. If Goodyear holds to its mission statement of delivering high quality tires at a great value, Goodyear will continue to prosper. References Goodyear Corporate website (2012). Retrieved from: http://www.goodyear.com/corporate/about/ Cars Direct, (2009, August 17). Retrieved from: http://www.carsdirect.com/car-repair/the-7-best-tire- companies-out-there Ranker, (2012), Retrieved from: http://www.ranker.com/list/world_s-top-10-tire-manufacturers-by-2010-revenue/micksgarage TR & W, (2010) Retrieved from: http://www.tiresrimsandwheels.com/top-tire-manufacturers/ Market Research.com. (2009, December, 31) Retrieved from: http://www.marketresearch.com/map/prod/2532908.html Consumer reports, (2012, April), Retrieved from: http://www.consumerreports.org/cro/tires/buying-guide.htm Event Brief of Q1 2012 Goodyear Tire & Rubber Earnings Conference Call – Final Fair Disclosure Wire (2012, April). Quarterly Earnings Reports. Retrieved from: Database: Points of View Reference Center

The Relationships Between the Father and the Son

The writer used many ways to show the relatioships between charcters in the stories we have studies one of them is Anil. in Anil the writer presents confilct in relationship between the father, Appa, and the son, Anil. Anil is very uncomfortable and scared with his father, we know this because in the story it says † his father was a burly man, a bully to his family† this explains that the relationship between the father and the son is unsual and unsafe. the word â€Å"Bully† is used to show negativity and the harmful relationship between Anil and Father.Through the description the relationship between the characters, presents Anil’s father, Appa, as an abusive bully in his domestic environment, but a coward in the presence of the headman. â€Å"a timid mouse to the headman† – this presents a different relationship in the story where Appa is weaker in front of the head man. but becomes abuser and dangerous man in his family specailly with his wi fe, we know this because in the story it says † Anil saw the bruise on her shoulder, where Appa, returning home drunk last night, had hit her†. his shows the violence relationship between the mother and the father, which totally shows no love and no respect. However, Anil's father shows lot of love and care for Anil at the end of the story, he say â€Å"you will study hard and be an engineer, or a doctor, or a lawyer. make this father proud of you† this shows that his father is very serious about Anil's future. he wants him to be educated and knolodgeable he cares about him. the word † proud† shows the postivity and a feeling of self-respect and personal worth.He want to take pride in his son's success. The writer also used many ways to show the relationships between the characters in the stories we have studied one of them is The Compass and Torch cleverly incorporates many different aspects of family relationships into the story from the very beginni ng. The layout of the first three paragraphs and its content show how much the boy is in awe of the father. The second paragraph consists of four extremely short sentences, each one describing how the boy watches his father. ‘Drinking it in: the essence of Dadness’.This metaphor shows just how much the son idolises and loves his father, implying that he wants to absorb as much as possible of him, perhaps due to lack of contact in previous years. From the phrase; ‘essence of Dadness’, we are presented with a feeling that the boy probably has missed having a fatherly figure next to him, displaying their strange and alien relationship through the story. Further into the story, we realise the importance of the torch for the family, especially the boy, in emitting hope that somehow they might rebuild their broken relationship.The boy treasures the symbolic possession, stating it is for ‘lighting up the expedition of father and son’. This hopeful sen tence evokes sympathy in the reader at how he is desperately trying to convince himself that all is well in their relationship. The sentence could either literally mean that he values the use of a torch, or when looking deeper, we see the boy hopes it might magically rebuild bonds with his father and guide his way. Elizabeth Baines uses character gestures to show the tense relationship felt between the boy’s mother and father.After describing the man’s uselessness in being a good father, we are told the mum has ‘a choke in her voice’ and ‘a kind of snarl’ suggesting his actions have made her emotional with anger and worry. From this description, we get the idea that their relationship did not end on a good note and she is now left to deal with the consequences of constantly worrying about her son’s safety. In addition to this, the word ‘snarl’ suggests it is almost a primal instinct leading her to dislike her sons father, a nd the referring her to an animal shows the raw emotion inside of her.The story uses foreshadowing within the horses on the moor to present how the father and sons relationship is destined to be broken, and is unfixable. The contrasting descriptions of the horse show how the story may turn out badly towards the end. At first, we are told the horse is ‘softly curious’; displaying the innocence of the pairs expedition and intentions. However, we are soon told that the horse ‘looks through dark, deep fringed eyes’, suggesting an almost evil malicious intention despite its innocent appearance at first.This change in character foreshadows the events to come as, despite both father and son wanting the expedition to go well, deep down they both know that their broken relationship is far beyond repair. http://www. northleamingtonschool. warwickshire. sch. uk/attachments/article/138/Miss%20F's%20Compass%20and%20Torch%20guide. pdf themes for Anil: Themes Dreams of th e future Relationships/ Family – the role of each member of the family Culture Childhood Violence Guilt Repression Fear Love Shame Superstitions: Lack of Education? Morality – what is right/wrong Treatment of women Justice themes for compass and torch: Themes:Relationships (between father & son) Growing up/ Childhood Hopes/Dreams Communication themes are very important in the story because Amma, Anil and Appa are very close to each other in the main story part, where the themes begins. the main themes are love, culture, guilt, fear and most important part is justic and shame. some people think that the main part of the story is where the secret of murder coulaps and no one knows about it this shows that there is so much to tell to the reader and the writer compares to village resources i know this because in the story it says: the main highlighted things in the story like . a timid mouse to the headman† and † proud â€Å", because there is some much more i n the story colaptes in the to the characters who deals with nature and sympathy quotes for example,: † burly â€Å", â€Å"bully†, compares to other people no one liked him ( Appa ), because no one could ever imagine how hard is for him to deal with his children to emitt another people to help his son when he was injured and ery fraustrated, because no one did believe him in other socity nationality coraposes, and edmit that there is no one to help around him to keep him healthy and successful, we know this because in the story it says, â€Å"lighting up the expedition of father and son†. this shows that there is no lighten shown up to his father towards an emotive communication deals and suspects, which shows no related emotions and consepts effort that helps him to deal with his son alone and with very corapted situations that he would see him as a â€Å"unfixable† situation.This extremely explains that there is no more evidence than this that can give an example to the audience that he would be in a horrible and motivated situation comparing to his life in hard legall house (where he live). the writer presents so much things to deal with, after the second report of his son's controubution. However, legally no one tried to change the atmosphere so much within the legal documents and false/fake report, because he couldnt show the other documents in the future as if he was the right father to him in many ways like dealing with forgiveness, food, shelter, love, respect, and many other.None of the son's family tried their best in persuasing him to deal with this hard situation and contraboute to other nonesense language that have been used in the text. there is many example for this reason, for example, â€Å"choke†,†snarl†, â€Å"fringed eyes†, and â€Å"bruise†. this shows that the writer used so much negative words with funny language, that the reader could not notice whats going. So the main point is that the writer confuses the reader within the text he wrote, this called â€Å"malicious intention†. he writer is so much clever in so many ways to write so much things it always communicate the themes in the story that deals with the audience cleverlness and emotions. however, no one tried to deal with so many things like love, relationships, trust, loss, emotions, arguments, honesty, sadness, rejections, fear, shame, guilt, feelings, struggles, separations, curious, proud, separations, anger, attachements.

If PR professionals do their jobs well, they will serve the interests Essay

If PR professionals do their jobs well, they will serve the interests of the people who have paid them. There is a direct confl - Essay Example To aid in coming up with a clear comprehension of the communicative function of the two, a significant number of study theories and concepts have been produced by different research workers. Although the research works have not been fully able to address the subject, they have provided a wide basis as regards theoretical and conceptual notions on the subject. Thus, the most significant quest here is on the idea of the complex and conflicting communicative function of a journalist and public relations professional as regards their day-to-day interaction with their targeted user groups (Bivins 2009, p.103). Since the two professionals are closely related and have great complexity in terms of what exactly differentiates them, it is essential to have a thorough understanding of their respective fields of work. Journalism entails the process of collecting, jotting, editing of news from the public and related areas all around a specified geographic terrain. These news articles are then pre sented in newspapers, radio stations, magazines and television for broadcasting to other members of a whole nation, globally or depending on the defined geographic area to be covered. That is, a journalist’s daily operations involve interaction with the public in gathering and presentation of information. On the other hand, a public health professional’s communicative function is almost the Ð µsame as that of a journalist (Narasimha, 2010, p. 230). Public health professionals involve themselves in putting into practice the act of performing and maintaining a strong (healthy) relationship between the organizations they work for and the members of public and respective stakeholders. That is, their communicative function essentially revolves around a close interaction and sharing of information with the public (Narasimha, 2010, p. 20). The idea in public relations is for an organization to gain exposure to their targeted audience. In the process of gaining exposure, topi cs based on public interest are usually put into practice and items are brought forward with no interest for direct payment. The most significant aim for public relation professionals is to persuade the public, business partners, investors and other stakeholders to keep into practice or mind a specific viewpoint as regards products, leadership and its political aspirations (Bivins 2009, p. 102) It is thus clear that public relation professionals and journalists almost have the same communicative functionality which possesses a conflicting bird’s eye view of the subject. A number of research theories, organization case studies and concepts have addressed this subject. The aim of all these is to clarify or make it clear what each profession puts into close consideration on the notion of communication and interaction with the public (Van Ruler & Vercic 2004). Public relation profession and journalism engross a key set of concepts, readings and theories that make it easy for a pr ofessional, individual or an organization to build reputation among public members and respective stakeholders. Usually businesses or organizations have to be adept in practicing public relations and to put off the idea of considering public relation as only a means of reacting to a scandal (Watson & Noble 2007). As mentioned earlier, journalism puts into close consideration several practices that are closely related or almost the same as public relations. In this

British Petroleum Research Paper Example | Topics and Well Written Essays - 1000 words

British Petroleum - Research Paper Example With reference to the studies conducted by Vassiliou (2009), it is of essence to first note that British Petroleum (BP) is British multinational Oil and Gas Company, which has established its operations in over eighty countries across the World. Additionally, the company is ranked as the third largest energy company in the World and the fourth largest company in the word in terms of revenue earned. Norse and Amos (2010) in their writings stated that on the 20th of April 2010, there was an explosion at the coast of Louisiana, which originated from BP’s deep-sea petroleum rig that was used for drilling purposes. Following the explosion, the rig burnt down for more than thirty hours before it finally sank into the deep sea and during this time the hydrocarbons in the deep-sea oil reserve had started leaking onto the Gulf of Mexico and it took eighty-seven days to close the leak. According to Juhasv (2011), the accident at the deep sea caused the death of eleven people most of whom were employees of the company, and several people who were near the site of the accident suffered severe injuries. In addition, the oil spill resulted into one of the worst environmental pollution in the world history and it even caused certain illnesses that were related to the spill exposure to those who participated in the clean-up exercises and some of the residents of the gulf region. In regards to the company, it suffered huge economical expenses in the clean up and compensation exercises. This present research paper mainly seeks to analyze the communication strategy adopted by the company after the explosion and in what ways the company could improve its crisis communication strategies. According to Kotter (2012), when an organization is faced with any crisis, it is always important to communicate with all the stakeholders in order to maintain good relations with them. Equally, when BP was

Social Networking Essay Example | Topics and Well Written Essays - 500 words

Social Networking - Essay Example This new dimension is called social networking and is built on friend-based web sites. In the opinion of Magsino 2009, p.29 â€Å"social networking tools enable individuals and groups to engage in social networking by monitoring and interacting within their networks. (1). In the last few years there has been a rapid expansion in the number of social networks. In 2010 there were more than 400 million people on the Facebook a social network. Though social networking is possible between all kinds of people with common interests, the usual norm is to find that in social networks people tend to remain within their own language groups and the social networks have become extremely popular with the younger generation including young adults. Social networking through friend-based websites has both merits and demerits. Merits and Demerits of Social Networking through Friend-Based Websites Social networking sites can be classified into sites that provide space to build a special niche for indi viduals with common interests and passions to share a single platform. Friendster and MySpace are two such friend-based websites. Other social networking websites like Twitter or LinkedIn have a more profession based orientation about them. Friend-based websites can be viewed as virtual meeting that allows individuals to chill out and meet friends.

Election Analysis Paper Essay Example | Topics and Well Written Essays - 1250 words

Election Analysis Paper - Essay Example While Republicans had focussed their attention on the ailing economy and the proposed universal healthcare insurance taxation program, Democrats seemingly waiting on the little flaws and capitalized on them (Mathes and Presse 1). Perhaps what sold Obama candidature was the fact that he maintained close connection with the average Americans and proposed policies that most appealed to the majority. The importance of the presidential election was that it was going to determine what policies were going to be in force. Those interviewed by various media houses such as CNN had observed that the most pertinent concern for most Americans was the ailing economy which both candidates made promises to resolve once in office. While the Romney team had underplayed the Obama’s second term presidency on grounds that the next four years would be a repeat of the same policies, Obama had focussed on wooing voters that governor Romney promised to solve the problems without revealing his intended working formula (Mathes and Presse 1). Other issues that had played in the presidential race were foreign policy issues and the perceived manipulation of currency by China. Whether these issues were of primary concern to the common citizen, more than the joblessness and the healthcare program, or not, remain debatable. Even so, it emerged that security issues played a significant role in boosting Romney’s bid. Matters such the bombing of the US embassy in Libya were some of the issues that played significant role in the presidential race. This was because the initial intelligence report had blamed the attack on sporadic attacks rather than on terrorism. Therefore, as America went to the ballot in a hot contest of Obama-Biden versus Romney-Ryan, political commentators had observed that the outcome was largely unpredictable although Obama still had marginal points ahead of Romney prior to the elections. The only thing that was certain was that the difference in the outcomes wo uld not be too big for whomever candidate wins. Working with volunteers, Democrats employed the formula of early voting where varied slogans motivating people were twitted and re-twitted. Although both sides invested heavily in advertising, political observers have attributed the success of the Obama presidency to the door-to-door campaigns (Cohen 1). As election results trickled in, the prediction that political analysts had made that the outcomes would be a picture of a hotly contested poll became apparent. Obama managed to emerge triumphant over Romney to become the second democrat after Bill Clinton to win a second term since Second World War. By managing to clinch a total of 65,258,278 popular votes and 332 electoral votes against Romney’s 60,658,920 popular votes and 206 electoral votes, one may observer that Republicans did not fair so badly in the presidential vote although they lost. Again, analysts have observed that the wives of both Obama and Romney also had some contribution to the outcomes with Michelle Obama being the most popular of the presidential aspirants (Horsey 1). Probably one could ask why the elections turned out as it did and what the contributing factors were. One may observe that voters’ decision was likely to have been influenced by a number of factors. Such were issues most pertinent to the electorate as well as those for which their preferred party stood. It is interesting to

The Concepts, Theories and Critics Arguments Associated With Whistle Essay

The Concepts, Theories and Critics Arguments Associated With Whistle Blowing - Essay Example This research will begin with the statement that whistleblowing is an act of exposing any misconduct, illegal or dishonest activity, which is taking place in an organization. The examples of the misdoings can be any activity that does not comply with the laws and regulations or can even be a direct threat to public interest like, corruption, fraud and safety issues. The whistleblower is often repressed by the organization against whom he spoke, related organizations or by law. Whistleblowing is a practice, which needs to be looked after very carefully. The whistleblowers are the ones who can help to bring insanity in any organizational practice or government, where the incumbents mostly abuse their power or positions by involving in wrong practices for either the companies or self-benefit. It is the whistleblowers who can bring these wrongdoings under check by exposing the wrong-doers in public. Though the whistleblowers work for better public interest, there is no law to safeguard t hem from the imminent organizational pressure. Many attempts have been made to define the process of Whistle-Blowing. According to James, Whistleblowing is â€Å"an attempt by an employee or former employee of an organization to disclose what he or she believes to be wrongdoings in or by the organization.† According to Johnson, whistleblowing is significant disclosure of unethical, illegal as well as harmful practices in an organization to certain authorized and standard groups who have the power to take action. In general, these information disclosures are considered as favoring public interest by exposing any activity that involves unauthorized or improper utilization of public funds, information regarding criminal activities, improper bending of justice and danger to safety or health of an individual or any other malpractice. At the same time, critics have argued that whistleblowing can create the negative impact on interpersonal relationships such s between co-workers in an organization and the whistleblower. They even end up being enemies or completely ignore the whistleblower in order to escape their wrongdoings. Whistleblowers can be external or internal and depend on the party or group to whom the whistleblower complaints.

Case study 1 Example | Topics and Well Written Essays - 1000 words

1 - Case Study Example Here the factor based on which the division has been made are not only the economic ones but also the knowledge of the people about the importance of healthcare in daily life. GE is one of the leading organizations in the world in the healthcare market and they consider India as a great prospect in terms of healthcare product and services. As the consumer good companies already started to gain huge profit from the bottom of the pyramid, and now, it is an opportunity for the medical technology and device manufacturers to grab that opportunity by reaching out to the segment with the low-cost products that can help them to capture the high percentage of untapped rural, semi urban market in India. Since the rural markets and under-penetrated semi urban markets continue to hold a promise, GE wants to the pioneer in capturing this market. This trend has been driven by the fact that getting help from the healthcare services and avail the opportunity of getting treated by the high technology product is a challenge in the rural and semi urban part of the country, particularly for the low socio-economic class and rural customers (Mukherjee, 2011). At present in the world most of the people dies due to cardiovascular disease. More than 80% of the patient sufferings from heart disease in the world are from the low income countries and in India only; over 2 million people are suffering from heart disease. Report suggested that by the 2015 India will be having over half of the world heart patient. The expensive EEG machine is only for the top end customers and countries, but as in India most of the heart patients are from semi urban or rural areas, low cost product to detect their disease can easily capture the market. So for GE it is a best opportunity and right time to look capitalizes on the bottom of the pyramid. As they are having the biggest R & D center in India and

Biology of food Essay Example | Topics and Well Written Essays - 1250 words

Biology of food - Essay Example Insulin and leptin regulate food intake and body weight, thus consumption of high fructose corn syrup sauce contributes to increased energy ingestion and weight gain. This is because high fructose corn syrup is absorbed faster than general sugar (glucose) and it does not fuel the manufacture of insulin or leptin. This prevents body signals triggers for being full and leads to over consumption of calories consumed. Consumption of this sauce leads to the body storing the excess calories as fat. This fat storage is commonly evident with the increase of obesity rates and other diseases i.e. diabetes in America. 2.So here's our cow Rupert, trudging down to the Rio Grande, then back up to the plains to graze.   Nivanka starts trying to visualize what's going on in his leg muscles. Muscle tissue is disseminated almost everywhere in the body. Muscles are responsible for the movement of materials within and throughout the body. Muscles contain 4 unique characteristics: elasticity, extensibi lity, contractility, and excitability. Each skeletal muscle is made up of fascicles; which are bundles of muscle fibers. Muscle fibers have myofibrils; which are composed of myofilaments. Actin and myosin are located in muscle fibers. They play a role in muscle contraction; producing movement. In regard to muscle movement, the protein heads of myosin cross- bridges connect to an actin binding region and bend slightly; heaving actin filaments with it. This aids the muscle in movement production. Tropomyosin covers up the regions of attachment when the muscle is not contracting. ATP helps muscles to perform their functions. ATP is made by the muscles. The following steps make ATP: creatine phosphate is broken down by the addition of ADP to create ATP. Second step: Anaerobic respiration is carried out; glucose is broken down to lactic acid ATP is formed. Third step: Aerobic respiration is carried out, glucose, fats, amino acids, and glycogen is broken down in the existence of oxygen to create ATP. Energy obtained from ATP is used to reorganize the myosin cross- bridge protein head and liberate the actin filaments. The force of contraction in a muscle cell is generated by the cyclic interaction of two proteins, namely actin and myosin. The free energy that drives this reaction is obtained from the hydrolysis of ATP. ATP binding provokes a conformational revolutionization in myosin that deteriorates its actin affinity and causes myosin to detach from actin. ATP is hydrolyzed to ADP and inorganic phosphate , and the hydrolysis products linger bound to myosin. Myosin rebinds to actin and the energy generating power-stroke convoys subsequent phosphate release. ADP is released, and the cycle reiterates upon ATP binding. When ATP connects to the myosin nucleotide location of an actomyosin complex, the myosin is quickly released from the actin filament. Myosin splits the ATP, and the myosin-products multifaceted rebinds to actin, pursued by product release. No, Rupert wo uld not get very far as he would run out of ATP quickly. This is because the up and down activity requires energy. Energy is used in the form of ATP. In the absence of ATP, myosin binds tightly to actin. 3. Fortunately, there's more going on in cow muscles.   A molecule of glucose enters the cell.   Things happen to it in the cytoplasm.   Describe those things, taking care to mention: The following are the enzymes responsible for activities that take place when a molecule of gluco

Understanding the Global Environment Essay Example for Free

Understanding the Global Environment Essay Globalization can be defined as a process whereby goods, services, labor and capital are moved around the globe (Friedman, 2000). This movement in most cases than not is a harmonized one with interconnectedness that is institutionalized. There is usually a set of relations that are global in nature that are established to ensure that the resources found in the world though in short supply, are used efficiently. The movement is acknowledged to the rise in economic integration globally that has in turn increased investments and trade. The world due to globalization is turning into a global village in that it is headed towards living in a world without borders. In a nutshell, globalization is a transformational process whereby the local phenomenons are transformed into global ones. The people in the universe are undergoing the process of being united into a single societal unit that functions as one (Ulrich, 2000). The globalization process entails bringing together of sociocultural, economic, technological and political forces. The economic aspect is more vivid in that a national economy is incorporated into international economies as a result of imports and exports trade, foreign investments, cash aids and technology spread. Though there has been sharing and exchange of goods, knowledge and even services among people and countries since time immemorial, the technological development and reduction of barriers has quickened the whole process. The state is thus put in a state where it is accountable not only to its people but to the whole globe. States are somewhat powerless in the in light of these global relations to an extent that they may be unable to control their personal economies at least in terms of autonomous economic policy implementation. The interconnectedness brought about by globalization has reduced time and space overcoming barriers to social organization and economic growth hence allowing them to be worldwide in its operations. Therefore globalization is linked to the vast spread of new technologies (Giddens, 2000). Globalization affects each and every individual. It imparts in each individual a sense of belonging not only to ones country of origin but to the global community as a whole. Globalization has made most societies if not all come to realize that they need each other to prosper and no one can live in isolation. Globalization is not a new thing. Most of the recent studies of globalization are a appraisal of the previous one just modified with improvement in technology. With time man has evolved and come up with new things thanks to evolution in technology that have eased globalization as compared to the previous face of globalization. The first globalization wave is believed to have been between the years 1870-1914 followed by the second wave in 1960 to date (Jones, 1995). These two waves of globalization have there differences too. In the first wave, there was industrialization of the north and de-industrialization of the south. As a result, wide income discrepancy was generated between groups that were close. The second wave on the other hand de-industrialized the north and industrialized a big part of south if not all. Transport costs during the first wave of globalization were very high. This led to limited trade and the industries were very rare and stagnating. The high cost in transport contributed largely in the stagnating of industries having them scattered in the north and southern parts. Therefore it was very hard for entrepreneurs to interact hence impairing innovations and any progress in technology. The world was more like retarded in its growth. The second wave came with diminished transport costs. This led to high investment rate that led to the growth of the world market as a whole. Specialization was adopted that promoted and stretched trade (Sassen, 1999). The two waves can be said to be basically different but ostensibly similar. The first wave was marked by long term flow as compared to the second wave that was characterized by short term flow of capital. Advancement in technology in the second wave is what aided in the short term fall of capital that also included very high pace of exchange of information. Therefore, in the second wave of globalization, exchange of ideas was much more important than any other form of trade as compared to the first wave. The kind of trade that existed during the first wave was that of intra-industry foreign direct investment that was among nations that had similarities and focused on services, industrializing and outsourcing. The second waves nature of trade involved much larger intra-trade between similar states focusing on differentiation of products and economies as compared to first waves inter-industry trade. Second, the initial conditions are very dissimilar and this matters greatly. There is great income difference in the countries involved that is seen now which is the second phase as compared to the previous. This has great impact on policy making and the surrounding environment more especially in the third world. Furthermore, the 19th century trade and de-industrialization disillusioned countries such as India and made it very hard for them to embrace the laissez-faire trade and policies investments. On a more positive note though, the gap between the rich and the poor slightly narrowed on the second phase of globalization due rapid technology transfer (Friedman, 2000). Though there can be skepticism about the world becoming smaller in the sense that it is termed as a global village, globalization has brought a new wake of change evidenced world wide. The time has reduced in the aspect of conveyance of information, transport systems have improved thanks to technological boost and services like medical can be termed as international thought most of them are financially bound. The fact that the world is interconnected, many parts of the world still remain left out in the globalization network. These countries include much of the sub-Saharan Africa therefore presenting thus making globalization not so much global. Global implies that it is supposed to include every part of the universe and the way it is at the moment, the inclusion is uneven. According to history, capitalism is more of the driving force of globalization. With that aspect in mind, globalization has had ambitions to the world wide level with respect to resources and market. To some extent, globalization is just an extension of capitalism in an advanced stage not something utterly new. It has been done before with Aquarius and after that with postmodernism. Globalization should therefore not be looked at as a new phase in world history because it has not taken the whole world but just a part of it. The globalization process did not start the other day, it has been an on going process for centuries now all though currently much more experiences of the same are felt. Benefits of globalization 1) Economic growth in countries The countries that participate well with the world economies have had their economies grow much faster and consistently as compared to those countries that have detached themselves closing their borders to globalization forces. These countries that are open to globalization have had their economies growth rates increase to the rate of 2. 55% higher on average scale compared to those that are closed to globalization. (Friedman, 2000). 2) Improvement of standard of living and poverty reduction Globalization has brought faster economic growth to countries that have embraced it. Due to the high rate of economic growth, the people have had their standards of living improved and in the process poverty rate reduced. An effective example is India which due to globalization has had its poverty rate reduced by half. This is due to the fact that a wide product range is made accessible to people by the availability of cheaper imports and through competition, efficiency and quality production is guaranteed. 3) High life expectancy level Growth of wealth as a result of economic improvement that comes with globalization has led to access to not only good health care but also treated water. This has increased peoples life expectancy in that people are no longer dying from curable diseases; they have access to the medical services they require. Research shows that 85% and more people are expected to live for at least 60 years. This is twice as much years as it was expected 100 years back. 4) Globalization has led to the reduction of investment barriers. As a result foreign investments have increased in many countries boosting economies and creating jobs for the citizens in that country. According to research, these foreign investments by 2003 totaled to US$575 billion as compared to US$23 billion in 1975. 5) The world has become a global village thanks to globalization therefore leading to improvement and accountability as far as the environment is concerned. This is a positive impact to the environment encouraging people to conserve the environment by use of less polluting agents of technology. There is also the use of renewable energy resources in place of limited natural resources and promoting their imports and exports (Sassen, 1999). 6) Solving of international conflicts Globalization has brought with it increased interdependence among countries leading to the formation of institutions such as world trade organization and World Bank that aid in the settlement of inter government squabbles. This has enabled international tensions on political and economic issues to be resolved having set rules that are internationally agreed upon and using those rules as the resolution approach. This has booted peace in many countries because not many countries would want to get into conflicts with their trading partners. 7) Respect of cultural diversity Migration from country to another is as a result of globalization. People are free to travel to other states and this has led to awareness and appreciation of the diversity that is there in the cultures of the world. This has improved the democratic aspects of life and every person regardless of culture has his or her rights respected. 8) Globalization has led to improvement of technology in the global sense. This has in turn reduced the cost in communication, business and even education. Disease eradication has also been made easier because the world comes together in the wake of a new ailment to find its cure. Technology and improvement of modern communication has also eased the flow of information around the world. The whole world is put on the know if anything happens anywhere in the globe (Giddens, 2000).

Working Environment of Lloyds TSB

Working Environment of Lloyds TSB Introduction: Lloyds TSB group is the UK‘s biggest organisation. More than 66000 are working for this organisation in UK and in 27 countries around the globe. The business serves around 16 million customers operating in a range of financial markets, including personal and private banking, corporate banking, insurance and mortgages. Lloyds TSB is working globally and competes within rapidly changing markets for the delivery of financial services to personal and business customers. Customers expect a high range of services to be available 24 hours a day and delivered with first class customers service. In order t remain top in this demanding market, Lloyds TSB has acquired the services of innovative human resource management policies to ensure Lloyds TSB is a great place to work and that its staff are happy, motivated and committed to give highest levels of performance to the organisation and its customers. In 1998, the Group conducted reseach with employees, which showed that one of their main concerns was being able to balance a demanding job with outside commitments, such as family life, hobbies and leisure activities. This led to the Group designing and introducing a unique flexible working policy, called Work Options one year later. This gave a chance to workers to structure their working arrangements in a way that helps them to achieve a better Work Life Balance. According to this policy all staff has got the right to request a different working pattern form standard 9.00 am to 5.00 pm. Lloyds TSB is widely recognised as one of the best employers for providing flexibility for its staff. Because of this positive and flexible approach, Lloyds TSB is able to attract, appoint, motivate and retain the best staff available, which in turn keeps customers happy and keeps the organisation at top of the financial services field. The Changing Work Environment Lloyds TSB has always given importance to change in work environment and this proves the key to drive the bank out from the crises Lloyds TSB has rejected the traditional. Work routine of the 20th century. Lloyds TSB has offered flexible work options to all of its staff and put into place it own procedures to allow every member of staff, not just with young children, the right to request to work flexibly. This Lloyds TSB stands out from other employers. By 2010, it is estimated that 85% of the growth in the UK workforce will be women. 62% of the Lloyds TSB workforce is female and around 2,000 staff takes maternity leave each year. Of these, around 87% return to work for the company after their leave. This is an important statistic. In a tightening labour market, business must attract high calibre staff and then retain their services. Lloyds TSBs reputation on flexible working is a very important factor in achieving this. The Business case for Flexibility Flexible working is not merely of benefit to staff but it makes excellent business environment too. Lloyds TSB believes its ability to deal efficiently and effectively with the need for flexibility strengthens its position as an employer of choice and enables the group to deliver levels of service that differentiate Lloyds TSB from its competitors. Customers take advantage by getting to deal with professional, friendly enthusiastic and well knowledgeable persons. In an increasingly competitive market place where retailers, supermarkets and other companies can also offer financial services. Lloyds TSB needs customer service excellence around the clock to stay in competition. Lloyds TSB developed its own flexible approach in 1999 to help attract and retain the best staff. The Group‘s own leaver surveys (questionnaires completed by people leaving the business) showed that flexibility was the main reason for them joining them initially. This is also supported by a national survey which showed that flexible working was a more important factor that pays for graduates in choosing an employer. Employees need motivation and commitment. Research shows that people are more productive and experience less stress when they have control over the hours they work. So flexible working helps Lloyds TSB to gain the long term commitment and motivation of well qualified and experienced staff. It is far more expensive to recruit and train new staff than to retain existing ones. Flexible working generates cost savings too. Traditional work patterns usually involved fixed hours between 9.00 am to 5pm. Work beyond these hours was paid by employers overtime rates like time and half or more driving up staff costs. With the introduction of flexibility, Lloyds TSB has been able to extend staff cover at no added cost. In todays world, people with lifestyles require financial services at any time. Peak customer demand does not follow a traditional 9.00 am to 5pm working day either. For Lloyds TSB flexible arrangements allow employees personal benefits to suit their own lives and deliver a more complete service to customers. So from the above it is clear Lloyds TSB was ahead of the game when it came to introducing flexible working patterns. The Group was aware that economic and social changes meant that people often live complex lives in and out side of work. Far sighted management at Lloyds TSB saw the benefits to the business of recruiting and keeping excellent people, who would be willing to build a career in the Group. The impact of credit crunch on Lloyds TSB The phase means a severe shortage of money or credit and this comes about when banks and other lenders lose confidence and are no longer wiling to lend to each other or to other borrowers. According to report published at Yorkshire Post dated 06 May 2008, Lloyds TSB revealed a further  £387 million hit from the credit crunch but signalled there would be no need for a cash call to investors. In a another report published in Herald Scotland dated 30 July 2008, writes that credit crunch hammers Lloyds TSB as bank profits drop 70 % But Lloyds TSB has worked according to a certain plan faced the situation well. Continuous Improvement and Lloyds TSB Lloyds TSB believes in excellent customers service and smooth and transparent banking. Lloyds TSB has introduced online banking, provided numerous ATM machines to their customers and made the banking relatively easy and convenient. Lloyds TSB and IT transformation Realizing that the effort to improve its IT capabilities would require faster, deeper change than it could manage in-house, Lloyds TSB partnered with Accenture to create an IT competency that aligns IT delivery with the banks strategic priorities. Processes, tools and methodologies were brought closer to best practise, and the skills and experience of IT staff were improved. Lloyds TSB is making significant progress towards creating a high performance IT environment that aligns IT delivery with the banks strategic priorities. The Accenture/ Group IT team is confident that the improving IT initiative will help Lloyds TSB create a high performance business propelled by consistent increase in customer satisfaction and competitive differentiation.

The Consumer/Survivors Movement Essay -- Mental health,Psychiatry, Res

Methods This paper focuses on the current initiatives and electronic/ paper resources created to further the claims of the Consumer/Survivors movement. The search of my data included searches including, C/S/X, mental health consumers movement, MAD pride, anti-psychiatry, mental health movements. I chose articles and websites based on their relevance to the Consumer/ Survivor movement which included information provided by consumers themselves and their allies (organizations and/ or individual/ groups that were pro C/S/X movement.) First, I researched articles, both from peer reviewed journals, periodicals, websites written by allies of consumers about the C/S/X, their motives, views etc to get obtain some background information about the movement and look into other sources of information. Next, I collected information from ally organizations such as CAMH and Community Resources Toronto. These site provided information about the activities of some of the C/S./X groups including resources that were available to them and created by them. some of the resources included: community bulletin, community program evaluations ( which looked into the effectiveness of the resources provided to mental health consumers. ) Third, I looked into personal websites, YouTube videos, blogs, and books about survivors and/or consumers experiences within the mental health system. Many of the searches resulted in experiences around psychiatry. Finally, I looked at sources pertaining to the MAD pride movement including their webs ite, bulletins, YouTube channel, MAD ‘zines’ ( MAD pride magazines), newspaper articles written by individuals within the MAD movement. I particularly paid specific attention to their mission statement, activities within t... ...llness. A Report on the Fifth International Stigma Conference . June 4–6, 2012. Ottawa, Canada qldalliance ( Jan21 ,2008. ) Visions Retrieved From : http://www.youtube.com/watch?v=0w89Rh9pCIk Rosen, G. (1968) Madness in Society. New York: Harper Torchbooks, Schrater,S., Jones,N., and Shattell, M. (2013)Mad Pride: Reflections on Sociopolitical Identity and Mental Diversity in the Context of Culturally Competent Psychiatric Care. Issues in Mental Health Nursing, 34. 62–64. Shea, P. B. (1999). Defining madness (No. 12). Hawkins Press. Thornicroft, G., & Tansella, M. (2005). Growing recognition of the importance of service user involvement in mental health service planning and evaluation. Epidemiologia e Psichiatria Sociale, 14(01), 1-3. Wahl, O. F. (1999). Mental health consumers' experience of stigma. Schizophrenia Bulletin, 25(3), 467-478.

Caridina japonica :: essays papers

Caridina japonica Caridina japonica, die "Amanogarnele" Yamato-numa-ebi Sà ¼ÃƒÅ¸wassergarnelen der Gattungen Atyopsis, Macrobrachium und Caridina erobern schon seit langer Zeit die Becken und Herzen derjenigen Aquarianer im Sturm, die so unvorsichtig waren, sich ernsthaft mit diesen faszinierenden Wirbellosen einzulassen. Dennoch mußten sie hinsichtlich einer breiteren Popularità ¤t meist hinter der beflossten Konkurrenz ein unverdientes Nischendasein fristen, obwohl sie doch mit Eigenschaften aufwarten kà ¶nnen, die besonders einige Vertreter zu fast idealen Aquariumbewohnern machen. Zuzutrauen wà ¤re ihnen selbstverstà ¤ndlich auch, daß sie ihren großen Auftritt auf einen Zeitpunkt verlegen wollten, der ihnen hierfà ¼r endlich einen angemessenen Rahmen bieten konnte. Opfer dieser ausgeklà ¼gelten Strategie wurde schließlich der japanische Fotograf und Pflanzenliebhaber Takashi Amano, der mit seinen phantastischen Fotobà ¤nden und der Prà ¤sentation seines Konzeptes eines "Naturaquariums" nicht nur der Aquaristik weltweit neue, interessante Impulse vermittelte, sondern auch einer kleinen Sà ¼ÃƒÅ¸wassergarnele ihr "coming out". Es ist angerichtet... verschiedene Algen unter dem Mikroskop Warum genießt nun unter zahllosen Arten der Gattung Caridina ausgerechnet C. japonica inzwischen geradezu einen "Kultstatus" ? In Pflanzenbecken mit sehr mà ¤ÃƒÅ¸igem Fischbesatz, starker Beleuchtung und entsprechend hierauf abgestimmter CO2-Zufuhr finden nicht nur Wasserpflanzen gà ¼nstige Bedingungen vor, sondern auch verschiedene Algenarten, insbesondere Fadenalgen. Gerade bei solch einem "schnellen" Becken laufen gelegentlich einmal einige Faktoren schneller aus dem Ruder, als man mit Korrekturen nachkommen kann und die Algen nutzen die Gunst der Stunde, sich nicht dankbar auf das ihnen wohlwollend eingerà ¤umte Maß zu beschrà ¤nken. Auf der Suche nach einer natà ¼rlichen Algenprophylaxe hat Takashi Amano parallel zum Einsatz von Otocinclus-Arten (fà ¼r die Scheiben *g*) mit verschiedenen einheimischen Sà ¼ÃƒÅ¸wassergarnelen experimentiert. C. japonica aus der Region Yamato soll sich dabei als die weitaus effizienteste Art erwiesen haben. Yamato-numa-ebi - charakteristischer Rà ¼ckenstreifen Nachdem ich selbst seit einiger Zeit Erfahrungen mit verschiedenen Sà ¼ÃƒÅ¸wassergarnelen sammeln konnte, vor allem mit Neocaridina denticulata und meinem persà ¶nlichen kleinem Favoriten, der Zebra- oder Rotschwanzgarnele C. serrata, stand ich den sagenumwobenen Qualità ¤ten von C. japonica als Rasenmà ¤her fà ¼r Fadenalgen mehr als skeptisch gegenà ¼ber. Kennengelernt hatte ich meine Garnelen bisher als ausgesprochene Allesfresser, bevorzugt wurde immer genau das Futterangebot, welches bei geringstem Aufwand die meiste Energie lieferte. Die Palette reicht von Tubifex à ¼ber Trockenfuttertabletten bis hin zu abgestorbenen Pflanzenteilen. Algen waren auch dabei... Irgendwann war ich vollstà ¤ndig vom "Garnelen-Bazillus" durchdrungen, und meine C. serrata stießen mit ihrer energischen Forderung nach einem eigenen Becken nur auf schwache Gegenwehr, da ich ohnehin die Einrichtung eines Pflanzenbeckens ohne jeglichen Fischbesatz plante. Schon nach kurzer Zeit bekundeten die kleinen Racker ihr Wohlgefallen am neuen Lebensraum durch monatliche Verdoppelung des Bestandes, kamen aber der ihnen zugedachten Aufgabe als Algenkontrolleure nur mehr als nachlà ¤ssig nach.

Gene Therapy Research :: Science Genetics Health Essays

Gene Therapy Research The National Institute of Health and the Food and Drug Administration are the government bodies responsible for the regulation of gene therapy experimentation. The NIH oversees gene therapy clinical trials through the NIH Guidelines for Research Involving Recombinant DNA Molecules and the Recombinant DNA Advisory Committee (RAC). The Food and Drug Administration (FDA) also oversees the trials through such regulatory measures as scientific review, testing, and inspection.10 Following the death of Jesse Gelsinger, the Advisory Committee to the Working Group on NIH Oversight of Clinical Gene Therapy Research was established to examine the purpose and role of the NIH in gene therapy regulation. It made several recommendations, many of which were adopted by the NIH as amendments to its research guidelines.12 In March of 2000, two initiatives by the FDA and the NIH were announced by the Department of Health and Human Services to increase protection for individuals involved in gene therapy experiments. The first initiative, the Gene Therapy Clinical Trial Monitoring Plan, requires that the sponsors of gene therapy studies regularly submit their monitoring plans to the FDA for review. The FDA will also inspect clinical trials to insure that the plans are being followed, and any problems are managed. In addition, scientists experienced in gene therapy will be gathered to discuss monitoring practices at conferences of the inspectors. The second initiative, the Gene Transfer Safety Symposia, includes a series of symposia that take place four times a year to discuss gene therapy data, inviting some of the most experienced authorities in their respective fields. The NIH and FDA are also providing support for other organizations interested in holding safety conferences on the topic of g ene therapy.12 Proposed Review Process3 The guidelines of the NIH for gene therapy research have also changed since 2000. In one amendment to the guidelines governing gene transfer research, the NIH altered the way research subjects are enrolled for gene therapy experiments. Under the amendment, clinical trial protocols must be submitted to the NIH Office of Biotechnological Activities (OBA) for RAC review, and the RAC must finish its review before the local Institutional Biosafety Committee (IBC) gives its approval to the trial. Subjects for research can only be accepted once the IBC and the International Review Board, IRB, approve the trial.

Lord of the Flies Persuasive Essay

â€Å"Lord of the Flies† Ralph the Leader Ralph from the â€Å"Lord of the Flies† by William Golding is charismatic, athletic, and smart. He cares about how people are and what they need. He has his responsibilities in order unlike the other kids who do anything they want. He knows how to keep the kids in order so they can get work done. Ralph makes the best leader out of all the other kids. After the conch is blown, and children assemble, Jack calls Piggy Fatty.Ralph is quick to point out that his name is not Fatty, but Piggy. Everyone laughs and begins to chant his name, and Piggy becomes hurt. It is through this small conflict that Piggy becomes a target for the others, to taunt and hurt, because of his name and physical appearance. This event shows the beginnings of breakdown of the community, and Ralph is the only one that can put it back together. Ralph worked tirelessly on the tents while all of the other kids were playing in the water.Jack is a main character in â€Å"Lord of the Flies† but he is a jerk and he is obsessed on kill a pig that he chickened out of doing the first time. While Jack and the hunters are hunting they have a second job that is to keep the signal fire running. They didn’t do that while that is going on a boat comes by and if they had a signal fire they could have been saved but didn’t. Ralph confronted him at an island meeting and Jack still just wants to go hunting. Ralph was smart and nice in the beginning when he first met the boys.They made him chief because of his treats and Jack called them all together but he is mean. The little kids like Jack more because he thinks the beasties are real. Ralph knows they're not real and for the little kids not to believe that they're real. Ralph is the better leader and should always. The facts have shown why Ralph is a better leader. He cares about other people and their emotions. He has his responsibilities in order and will do it. He can lead other peo ple and to get stuff done.

Natural disaster risk assessment and risk management

Disasters have occurred in the world over for many years. They have occurred both in MDCs and LDCs. These disasters have either been caused by human forces or natural forces or interaction of both natural and human forces. When they occur they cause serious challenges and consequences to the economies of affected areas or countries. It’s estimated that the world looses over 750 dollars annually as a result of disaster. In most cases, the phenomenon that triggers disasters is beyond human control. In general the loses that causes natural disasters are largely a function of human factors which are human decisions, human actions and human choices or sometimes lack of these. Before I go into specifying a specific human disaster threat, it is important to exactly know what a disaster is or what it means. A disaster means misfortunes or calamities. It can also be termed as an incident of great harm and distress. It’s a serious disruption of functions of society causing widespread human, material or environmental loses that exceed the ability of the affected society to cope using its own resources. In this case, I am going to specifically dwell on earthquake as a natural disaster and its threats. Earthquake is a tremor caused by the disturbance of the earth surface. When it happens it causes great destruction economically, socially and even psychologically to the people living around. Because earthquakes are natural disasters, human have no control over them and this can explain why naturally occurring disasters have serious impact on human society. They only leave human beings with the option of reducing their impacts when they occur. As I have mentioned before, disaster is a result of human force, natural force or a combination of both; management for these disasters have been put in place. Disaster management simply is a body of policy and administrative decisions and operational activities which pertain to various stages of a disaster at all levels. So disaster management body has to come up with personnel and facilities dealing with earthquakes. The personnel includes both the administrative, individuals and community actions who try to minimize loss of lives or/and damage of facilities. This they do through disaster preparedness includes efforts for effective rescue of people involved in the earthquake disaster, relief and also rehabilitation and reconstruction of destroyed materials like buildings. The administration, individuals and community also engage in disaster mitigation which encompasses all measures to reduce the impact the earthquake disaster phenomenon by improving the community’s ability o withstand the impact of the earthquake. This they do through the prevention, preparedness and real response of earthquake disaster during or after which includes relief, rehabilitation and reconstruction. Earthquake disaster will definitely leave behind vulnerable people who are prone to it again incase it occurs again. To be vulnerable is to live with a likelihood that one will suffer from hazardous events. In the society, some people are more vulnerable than others. The nearness to hazardous places the more the consequence one will face. Earlier, earthquake disasters have established that natural hazards are a cause of vulnerability to disasters. People who live or work in certain areas are prone to disasters that may occur to such areas. This means that humans living or working in certain areas make themselves vulnerable to earthquakes disaster, for example if they live in areas of volcanic activities then they are prone to earthquakes or earth movements respectively. Vulnerability is simply reduced to zero by people not living in affected areas. Scientists, technologists and engineers have attempted to predict hazardous events and development of technologies that can enable human structures to withstand earthquakes. The assumption has been that events are acts of nature that cannot be prevented but rather there are possibilities of reducing their consequences. As a result of this, technologies and materials for building and construction for example have been developed so that they can withstand earthquakes or earth movements. In spite of many games in the scientific and technological process to control vulnerability to earthquake disasters people continue to be injured, die and loss of property. One reason for this is because many earthquake disasters predictions and other mitigative technology are costly and individuals and communities are either unwilling or unable to afford them. The costs tend to set criteria for deciding on what mitigation methods to use under various circumstances.   So according to this view, although vulnerability is a cost, vulnerability reduction is itself costly. As I mentioned before, disaster does not choose specific people and the nearer one gets to it or lives near it the more vulnerable he or she becomes. Earthquakes disasters do not choose the poor or the rich but it affects anyone or everyone. So earthquake or earth movement disasters impose a varied number of consequences on the humans, animals, physical and environmental aspects. These consequences can be in view of the time period of a disaster that is either short term, mid term or long term. To UNECLAC, effects of disasters are short term consequences of disaster that comprise of direct damage,, indirect damages and secondary effect. Impacts comprise of economic, social, psychological and environmental impacts. These are mainly long term consequences of disasters. The worst case scenario that determines the degree of risk is whereby disaster occurs because people who are vulnerable simply do not know when the disaster may occur, what protection measures to take and these coupled with negative attitudes towards use of certain measures. This increases human suffering from disastrous situation. A good example here is a case where by simple earth tremors or movements occur frequently leaving   people with a normal assumption that such have been happening and that have never had effect on them. This will definitely make everyone to take such scenarios for granted not knowing that one day the tremor can turn out to be an earthquake. When it turns to be earthquake, it will find everyone unaware and hence will end up affecting the majority. The fact that disaster can happen anywhere and anytime, everyone should be prepared. Earthquakes disasters are categorized as either simple, Meagre or complex. What one society can look at as a simple earthquake disaster can be perceived as complex earthquake disaster by another society. Some disasters are also seen as rapid while others seen as slow. I may say that most earthquakes disasters can be considered as initially slow or creeping because mostly they begin as earth movement or tremors before ending up as earthquakes which are considered to being rapid. Earthquakes are as a result of natural forces or an interaction of human and natural hence they are beyond human control thus the society should be prepared on how they can be mitigated however much costly it may be. People should also be prepared because of the damages the earth quakes cause whether partial or complete destructions of physical infrastructure like buildings, people, communication networks, machineries, etc.   They can be indirect damages that the damage to the flow of goods and services that can neither be produced nor distributed when a disaster occurs. Indirect damages are of four folds namely; increased population costs, increased damages, loss of corporate incomes and unexpected expenditures. In conclusion, earthquake disasters neither belong to the rich or poor but to everyone. This means it can affect everyone as long as one lives on the earth’s surface. References www.redcross.com

Porn Addiction: Causes And Effects Essay

Porn addiction is one of the current problems brought about by the advancement in the information technology sector. Like other addictions, addiction to porn exhibits some common signs and follow a similar pattern as other addiction to substances and drugs. Addiction to pornography can be seen when one spends more time engrossed with a pornographic material to a point of neglecting important people like family or friends. After these moments, the person may also exhibit â€Å"mixed feelings of well being and guilt† because they have to lie about the time they’ve spent looking at or reading the material (Help Guide). The addict may also exhibit anxiety and depression when unable to access the material or might generally be irritable when their time to find complete sexual pleasure is interrupted or shortened. At times when the addiction becomes too serious the addict may experience hardships at the work place or in school because of frustration or may start misusing money by buying more porn materials or gambling and further much worse start engaging in flings with unknown people to satisfy new sexual fantasies. (Help guide) pornography in the current age has become harder to control and hard to censure. The internet which is relied upon by millions of people for information and telecommunications has played a big role in spreading pornography to people of all ages. Given its simple accessibility and fairly liberal use in many countries, any person with the knowledge of using a computer can access pornographic material on the internet at any time. According researchers to Internet pornography is the new crack cocaine, meaning that it is a highly addictive leading to undesirable characters â€Å"such as, misogyny, pedophilia, boob jobs and erectile dysfunction†, Singel (2004). The fact that the internet allows one to access numerous sites anonymously makes it ideal for porn viewing to become a habit. To make it worse even children as young as 7 yrs old have been known to access porn from the internet. Pornography is hard to delete from the mind one an addiction sets in. compared to cocaine addicts, the porn addict has a difficult time â€Å"†¦recovering from their addiction than cocaine addict†¦ since coke users can get the drug out of their system, but pornographic images stay in the brain forever†¦Ã¢â‚¬  because the chemicals released in the body are what heroin and other substance users really aim for but never achieve; thus it is hard for anyone who is an addict to ever fully recover (Singel, 2004). The internet presents the largest challenge in the fight against porn and addictions. About 5 years ago over 1. 3 million porn sites and more than 260 million pages, making it one of the most profitable industries in the United States. In 2006 the industry raked 13. 3 billion dollars in the United States alone and more than 97 million dollars in the web. According to statistics form the internet filter review more than 72 million users accessed adult sites each month (Statistics on pornography). According to Statistics from Divorcewizards. com â€Å"At a 2003 meeting of the American Academy of Matrimonial Lawyers, two thirds of the 350 divorce lawyers who attended â€Å", had been divorced and they blamed the internet as a major cause of break in the marriage among the cases they pointed out, porn contributed to more than half of the reasons given. (Statistics on pornography). Other effects the computer had on the individual were carpal syndrome and dry eyes especially those who access porn on the internet while seated; headaches and sleep disturbance; eating irregularities among other issues. The underlying causes for the development of addiction could be mental illness relationship problems and /or substance abuse. According to experts there was a big connection between people who used substances and hard drugs and porn addiction. In other instances such as the church, many pastors admitted that they had either been tempted or had actually been accessing porn thorough the net even when they knew this was a sin. They also admitted that pornography was always an issue when it came to the congregation and the clergy alike such that a survey revealed that more than 30% of the clergy men in the past 8 years have visited the pornographic sites in and majority of them a couple of times. ( Statistics on pornography) It was also discovered according to Focus on the Family Poll carried out in October 2003, that at least 47% percent of families indicated that they hard experienced problems at home because of pornography especially with the children and adolescents. According to London school of economics, children who were aged between the ages 8 to16 were much more likely to have viewed pornography within their home setting. This was supported by figures which showed that 9 out of 10 children within the specified age bracket had accidentally viewed porn on the internet in computers they use at home together with their families. Also important is the fact that 1 out of every 7 children who frequently used the internet had been sexually solicited; a realization that sex predators had started using the internet to lure kids. Indeed, according to the journal of Adolescent health 76% of victims in the internet initiated sexual exploitation case fell between the ages 13 to 15 and mostly girls. In most of these cases the children were led into sexual encounters which were mostly forced. The coarse language and sexually overt material that the internet and other media, displayed became a matter of concern for the government in 1996 where the United states department of justice noted the â€Å"Never before in the history of telecommunications media in the United States has so much indecent (and obscene) material been so easily accessible by so many minors in so many American homes with so few restrictions†(statistics on pornography). A leading psychologist Dr. James Dobson explains that â€Å"pornography addiction causes a person to become desensitized to the material,† making one develop boredom or lack of interest in what was once appealing. This is also followed by fantastic imaginations of the victim playing different roles in different scenes; begins to treat serious relationships casually and shows solitary tendency preferring to spend a lot of time privately. Dr. Dobson demonstrates how porn addicts unable to be satisfied by their partners decide to seek their fantasies and this leads to serious problems in marriage and even divorce. Cyber sex seems to have taken the place of relational sex because in majority of the patients he was attending to, 68 % had been hooked up to cyber sex did not have relational sex. Usually, as was testified by some of his patients, the individual beginning the habit does not realize it’s an addiction until they try to stop and they can’t. The thing becomes bigger than the individual hence it alienates him from his family and friends. (Gabriel Lefrancois, 2008). Defenders of pornography have put forward arguments that pornography in itself is not harmful, and therefore Banning or regulating it is unfair. Basing their argument on the Presidential Commission on Obscenity and Pornography, 1970, they reject the apparent relationship between exposure pornographic material and the resulting behavior. However over the years many researches have conclusively shown there is a significant relationship between conditioning and human behavior. Psychologists at the Wisconsin University found that â€Å"brief exposure to violent forms of pornography can lead to anti-social attitudes and behavior. Male viewers tend to be more aggressive towards women, less responsive to pain and suffering of rape victims, and more willing to accept various myths about rape†. The psychologists showed that continued exposure to such materials made people insensitive to rape as a criminal offense thereby changing their attitude attitudes toward women in particular the way they viewed and treated women (Documented Effects of Porn). In addition, increased exposure to the materials also created an unusual desire for violent sex, conflict and suffering deviant behavior like abuse as well as molestation and pedophilias. Sociologists such as Murray Straus and Larry Baron of University of New Hampshire found out that rape increased exponentially with rates of high sales of sexually laden magazines. This was also confirmed by experiments carried out to show that exposure to violent and no violent pornography over some time yielded different results. Exposure to non- violent pornography made the subjects in the research very accommodating and understanding of women and they tended to be much gentler with them, however exposure to violent pornography gave the opposite results proving that ‘exposure to violent pornography, even after provocation , produced essentially no antiwoman aggression, fantasies, or attitudes†( American Psychological Association). A University of Texas Professor Robert Jensen in 2008, showed how attitudes expressed in porn spread from the California valley where the porn films were made â€Å"†¦to the bedrooms of real people in real places,† Jensen explained how this permeating effect of pornography was harmful due to racial undertones it carried which to a larger extent have continued to a main feature of television programs. He argued that porn expressed the desire by woman to be mistreated and the right of men to do so. He finally conclude that in order to tackle individual and societal harms produced by porn, we must acknowledge a moral quality to our relationships with one another and must come to a consensus on what the â€Å"limits of the sexual experience are. † (Kalloch Andrew, 2009) Pornography is very much in the public domain. In the US for instance, almost all theatres show x- rated films; almost every book or video store offer porn materials and most of the movies shown on box office which have sexually exploitive material rake in about 50 million dollars each year. Pamela Paul, a writer notes that â€Å"often pornography use ruins relationships, increases sexual dysfunction, and changes what men expect from women†. She reveals how a person who thinks it is harmless, found out that the moment they got used to pornography, their sex lives changed. They lost the human form of sex and adopted the computerized one. She explains how before the advent of the internet men and women alike used to see porn from time to time but the internet has made it so easy and so harmless that one cannot see when they are slipping in to addiction until it is too late. I fact most of them are usually happy and in complete denial that they are addicted until their marriages or jobs are lost (Paul Pamela, 2005) Though it is evident that the causes of porn addiction may be very few and subtle. The fact that we rely on the internet to communicate and do most of our work puts us in the direct pipeline of pornographic materials available. It is only our curiosity which separates us from clicking the button and accessing millions of materials filled with porn. Like some of the critics have shown, it might be very hard to take the experiments by the psychologists as conclusive because they do not take into account the fact that addicts seek out porn materials by themselves even before the addiction actually sets in and therefore the action by the psychologists in the experiments to give or expose the subjects to pornographic materials in order to observe change in behavior is absurd. The part which makes porn addictive is when it is sought by the person themselves. This trains and conditions the mind such that the body is always guided by the mind to imagine and seek the object of imagination as opposed to merely being given a specific material. Explaining further, there are other sexually stimulating materials which may not be considered stimulating in the general sense of the word for instance wearing boots or uniform of a certain kind. They may be appealing to some people and not elicit any feeling in others. It is therefore the responsibility of the individual to make a choice of weather to avoid visiting porn websites all together in order to have a healthy relationship or to pop in once in a while and risk getting addicted. The choice is yours. References A Help Guide: Internet porn and cyber sex addiction http://www. helpguide. org/mental/internet_cybersex_addiction. htm [Accessed 24th April 2009 Documented effects of pornography http://www. forerunner. com/forerunner/X0388_Effects_of_Pornograp. html [Accessed 24th April 2009] Kalloch Andrews (2009) Texas professor decries porn permeating media: Harvard law record http://media. www. hlrecord. org/media/storage/paper609/news/2009/04/16/News/Texas. Prof. Decries. Porns. Permeating. Effect-3712817. shtml [Accessed 24th April 2009] Lefrancois Gabriel (2008) Online porn addiction, Hitched Magazine [Online] http://www. hitchedmag. com/article. php? id=134 [Accessed 24 April 2009] Paul, Pamela (2005) How porn destroys lives, belief net 2005 http://www. beliefnet. com/News/2005/10/How-Porn-Destroys-Lives. aspx [Accessed 24th April 2009 Ryan Singel, (2004), Internet porn, worse than crack? http://www. wired. com/science/discoveries/news/2004/11/65772 [Accessed 24th April] 2009] Statistics on Pornography, sexual addiction and online perpetrators, http://www. safefamilies. org/sfStats. php [Accessed 24th April 2009] Studies on effects of pornography, Data from PsycLIT Database – American Psychological Association. http://www. netspeed. com. au/ttguy/refs2. htm [Accessed 24th April 2009]

Concretization

Concretization As with almost every aspect of â€Å"developed† or â€Å"first world† culture, a cloud of laziness accompanies any call to a challenge. Although finding an easier means of overcoming obstacles has been rooted in human existence since we came to roam the earth, it appears we have achieved a new level of indolence. Understanding abstract philosophical or religions bares no exception. To witness this one need look no further than todays pop culture. A quick Google search of â€Å"celebrity tattoos† yields upwards of 54 million results in a little over 2 tenths of a second.Riddled among the image results are countless crosses, Taijitu’s, words in Sanskrit and other philosophical or religious symbols. Riddled among these are famous rapper â€Å"lil wayne†, actress Angelina Jolie and pop celebrity Pamela Anderson. I do not necessarily condone assumptions, however, I believe it would be safe to say that these, among countless other, harbor s ymbols as an easy or careless means of professing a devotion to a specific ideology. Furthermore, an ideology that know little or nothing about.I may well be wrong and perhaps they are well educated in the ways of their respective religions/philosophies but would not wager on it if I were a betting man. Considering that Pamela is a vegan because her â€Å"†¦body is a temple† yet has had a not to distant history with pill and cocaine abuse might tilt the odds in my favor. Nevertheless, it is not just celebrities who are concretizing abstract and demanding philosophies, they are just most readily accessible.In todays first world countries, praising a concretized symbol of a philosophy or religion is an easy way of identifying ones self with the select group without difficulty of actually having to learn about it. Just as students are reading the spark notes instead of the book or parents are hiring au pairs instead of raising their children (working/single parents excluded ), so are most individuals taking a lackadaisical approach to their spiritual beliefs. This is easily done through making a symbol concrete.Consider the concept of yin-yang, a theory of balance representing male and female in unison to depict wholeness. This is often portrayed by the Taijitu symbol that most western cultures are familiar with. What is often difficult to understand about Yin-Yang is that it is ultimately a teaching of metaphysical dualism. This is to say that one is only as much itself as it is the absence of its counterpart; light is just the absence of darkness. The concept seems simple when applying it to light and dark but when it comes to questions of existence or consciousness it becomes difficult to understand.Consequently, people, either due to laziness or ignorance, attach themselves to the concrete symbol and the simplest explanation to accompany it. Thus we see that the Taijitu, in western culture, has itself adopted the name the Yin-Yang or more absurdly the â€Å"Ying- yang†. I have a friend who to this day thinks he has a tattoo Yin-Yang tattoo. It’s a pretty abstract and unlimited concept to fit in the confines of ones skin; I’m not sure if he even is aware of the word Taijitu; I don’t think I should ask. The development of concretization, however, cannot lay burden solely on the symbol.Symbols have been used to represent religions, philosophies and factions of all sorts for thousands of years. Instead, I believe ignorance, and furthermore the lack of motivation to rid oneself of ignorance, is to blame. This has become increasingly evident in the modernized world we live in today. In a time when information, entertainment and even food is mere seconds away at the fingertips of the majority of the nation, the concept of delayed gratification slowly slips through the proliferated cracks of our artificial society. I, too, am guilty of the act.When I went to military school in the 9th grade each cadet was responsible for two pairs of shoes, the dailies and the dress. The dailies were to have no scuff or tearing around the sole but would ultimately suffice with a rather dull finish. The dress shoes, on the other hand, were required to be shined to a mirror finish; a feet that requires the perpetual spit shine of rag and polish until the pores of the leather are filled. A rule of thumb is that one should be able to see the whites in their eyes when they pick up to inspect the shoe.After three hours work on one shoe alone, a blurred outline of my face was all I could make out. An older student heard me complaining to my roommate and came by to see what was the fuss. â€Å"I’ve been working on these all day,† I muttered, â€Å"this is impossible†. He smiled and turned as if to undermine my complaint. â€Å"Delayed gratification,† he replied as he walked off, â€Å"delayed gratification. † This was the first time I had heard the phrase. I looked it up an d have kept it in the back of my mind ever since. In this increasingly fast paced world we live in, instant gratification is phasing out the concept of hard work and reward.This holds true in our approach to religious/philosophical beliefs. We all want to just get it†¦ just understand†¦ just be enlightened. There are those that meditate for an hour, a day, a week and then are frustrated and perplexed as to why they are not yet enlightened†¦ Or, they go get Yin-Yang tattoo and claim they are. Unfortunately much of today’s world focuses on the simple, the easy and the instant and thus breed much of the laziness and ignorance that results in concretization of the abstract and complex.

California History Essay Example | Topics and Well Written Essays - 1000 words - 1

California History - Essay Example Had I surveyed myself, the percentage would have been even lower. The story of Califia is largely classified as a myth but to what extent is known only to Spanish explorers. The island of California, as described in a 1510 novel by Garci Ordonez de Montalvo, was located near the coast of Southeast Asia and inhabited by only women, large, muscular Amazon women. Califia was well known for her humanitarian efforts and for her sense of loyalty to the island people. She dealt fairly with friend and foe alike and had the ability to travel the world whenever she pleased. The weapons were made of gold as were all other metallic objects because gold was the only type of metal found on the island. A glorious, exotic setting to be sure whether it was real or imagined (Wright, 2005). When Spanish explores found what is today known as Baja California, they thought it to be an island. No shame in this as GPS positioning systems would not exist for another half a millennia or so. Maybe the explorers found gold or dark woman when they landed, no one knows, or maybe the recently published novel was fresh on their mind and the story was deemed worthy of naming a previously unknown (to Europeans) piece of land. The name ‘California’, as some have suggested, may not originate from Queen Califia at all but was derived from a combination of the Spanish words Caliente and fornia meaning ‘hot oven.’ Others point to the Latin words Calida and Fornax meaning ‘hot furnace’ (Zwinger, 1961). Baja California’s climate has certainly been described accurately as both metaphors but the Amazon story is much more entrancing. The romantic and adventurous lives that the Spanish explorers led is evidence enough to me that they would likely nam e what they found to be a large exotic island after a large, exotic and adventurous Queen rather than the benign and unimaginative name.

How Amazon Became One of Todays Major Online Retail Players Essay

How Amazon Became One of Todays Major Online Retail Players - Essay Example Amazon.com is a multinational electronic commerce company and is the world’s largest online retailer. It was founded by Jeff Bezos in 1994. As Fisk (2009, p. 102) states, the company started its business operations as on online bookstore and rapidly grew as a retailer of DVDs, CDs, MP3 downloads, video games, apparel, computer software, food and toys. The firm provides international shipping services to several countries in order to market some of its products. In 2010, the company earned US$34.304 billion as revenues on the strength of its 33,700 employees. The company’s remarkable achievements during a short period of time can be directly attributed to its strategic changes in the E-commerce practice. The retail E-commerce can be classified into two broad categories such as traditional forms and modern forms. The traditional forms of E-commerce mainly constituted online shopping which is a process that enables customers to purchase required products from any part of t he globe as and when needed. The idea of a â€Å"virtual bookstore† assisted the Amazon to dominate the market since its very initial stages of business once this concept was new to consumers. In addition, the company offered special features related to selection, convenience, price, and service. The company’s huge database of 1.1 million titles aided its customers to get a wide range of book selection (University of Washington). Amazon’s patented ‘1-Click’ express shooting technology provided greater convenience to customers as this feature made the ordering process easy. Amazon also allowed high discounts on best sellers. â€Å"The e-mail and telephone customer support, automated order confirmation, and tracking and shipping information† were the innovative service features of the company (Introduction to E-commerce). Since the internet has imposed little selling regulation on the firm, it could rapidly grow using its real-time optimization strategy.        

Marketing planning consultancy report for NLV Solutions Limited Essay

Marketing planning consultancy report for NLV Solutions Limited - Essay Example To launch the new integrated marketing communications campaign, designed to create brand recall in markets with little knowledge of the brand, considerable preliminary market research will need to be conducted to gain perspectives on consumer attitudes and lifestyles that will translate into an innovative procurement model with product emphasis. The logo utilised to make Vend-O-Matic stand out is based on retro-style signage common during the boom in automats in the 1960s to inspire nostalgic-based consumption behaviours. It is estimated that Vend-O-Matic will achieve a 40 percent increase in sales through this brand-building campaign, justified under premiumisation models in pricing and promotion and through establishment of more cooperative partnerships with many supply chain partners. This will be accomplished by devoting more capital and labour into the promotional function and ensuring innovation in product procurement. NLV Solutions: The Vend-O-Matic Brand 1.0 Situation analysi s Vend-O-Matic is an established brand serving the United Kingdom since the 1960s. Despite this longevity in the automatic vending market, NLV Solutions has been slow to respond to market changes in a sales environment that is strongly driven by consumer attitude and psycho-social characteristics. The methodology by which the company provides talent management through family-based channels is ineffective for response to changing market conditions that continues to erode profitability for this brand. The generic market needs are for top-quality, innovative vending machines, establishment of competitive pricing structures for price-sensitive buyers, and expression of total product convenience to gain target market interest. 1.1 Market summary NLV Solutions has captured quality information about the market and consumer characteristics that will drive success in this repositioning of the Vend-O-Matic brand. This information will be leveraged throughout the entire business model to under stand, specifically, which markets are being served, their tangible and emotional needs, and the most effective methodology to communicate with these markets. 1.2 Target market analysis The dominant market profile in this industry is the 16 to 34-year-old market. The secondary market is the consumer over the age of 55 that contributes profitability through hot beverage vending consumption. 1.3 Mission statement Vend-O-Matic aims to become the most recognisable and innovative vending brands in the UK. Through the establishment of close connections with buyers and renewed focus on customer relationship development, Vend-O-Matic seeks to become a market leader in quality, innovation and responsible product procurement. 1.4 Internal competency analysis Inflexibility under the current family-based management and governance structure is inefficient for achieving market and profit goals. Current management focuses too heavily on the tangibles of service and product and do not focus on the critical dimensions of intangibles required to establish a recognised brand. Consumers are largely risk averse and, to avoid uncertainty, will look for signs and evidence of quality, inferring these perceptions from communications, equipment, pricing, and symbols (Kotler and Keller 2007). Rather than focusing on radical management practices, leadership should be focusing on establishment of a recognised brand in key target markets that requires promotion of

Leadership in Education;Teachers as Leaders Essay

Leadership in Education;Teachers as Leaders - Essay Example It is equally important that certain basic assumptions about the educational leadership qualities especially which relates to the individual approach of tackling issues and objectives, may create a vast difference to the results achieved. The roles and responsibilities of a teacher are multidimensional. â€Å"The diversity, complexity, and changing nature of basic learning needs of children, youth and adults necessitate broadening and constantly redefining the scope of basic education† (UNESCO, 1995). The teachers often serve as role models for their students so they need to be very meticulous and at the same time, he/she should be extremely knowledgeable so as to command respect from their students. The inherent tendencies of the children to keep their teachers on the pedestal makes it imperative that the teachers themselves must cultivate a value based character so that they are not only able to command respect from their students but their impeccable behaviour and teaching prowess, serves to motivate them to achieve greater height of excellence in studies and personal growth. Educational leaders are not pre defined and moulded into certain stature. They are people who may be in the position to influence and motivate students to give their best. Educators and school administrators both can take up the role of educational leaders because both of them have the capacity to wield considerable influence among the students and teachers alike so that they give their best. While the non teaching staffs of educational institutes indirectly influences the students to acquire character, the role of teachers is of utmost importance because of their proactive involvement in the moulding of the character of the students. It is therefore, imperative that teachers must inculcate specialized teaching methodologies and value system that addresses the all round growth of the student fraternity. School administrator as educational leader, helps create a congenial atmosphere