Wednesday, October 30, 2019

Performance Management System for Managers Essay - 1

Performance Management System for Managers - Essay Example The performance management systems’ objective is to ensure that the right people are getting the bonuses, incentives and so on as well as point out the ones who have fallen short on the company’s expectations over a period of time. This would help in giving them rewards and incentives which will eventually make one and all happy at the end. Also, this will continue their desire to achieve more and more within a specified period of time and thus come into the good books of the company. In return, they can be given all these rewards so that they could be encouraged in line with their work attitudes. Moreover, the people who lag behind with regards to their work schedules and dedication levels will stand up and take notice and thus would want to be counted as the effective and efficient ones within the company as well. The key elements/processes would be in the form of bonuses, incentives, rewards and so on. The role played by the organizations in advancing their performan ce management systems is immense since a lot of the population depends on them for their needs and wants. This is met in a fair manner courtesy the E-government initiative adopted by several different companies and organizations. All such innovations which help and facilitate the related process must indeed be given thumbs up since these try to solve the miseries of the people and it is because of these people that the performance management systems are put into place originally. This further pinpoints the fact that the deployment of an efficient performance management system policy within the organization would indeed help it to essentially tackle its internal issues in a better and more effective manner possible. (Bassett, 1993) There is a lot of growth potential for the sales force to be automated in the business to business environments since performance management systems are in place, more so because the business to business scenarios boost a trend of interaction in between th e channel members no matter  which marketplace they hail from.  

Monday, October 28, 2019

Social Security Policy In Hong Kong Social Work Essay

Social Security Policy In Hong Kong Social Work Essay Welfare services are significant elements in a society, which welfare should provide, to what extent the welfare can be provided and how to provide may vary among different society. There are some models help us to understand the factors affecting the welfare system such as the Residual Welfare Model and the East Asian Welfare Model. We will examine whether Hong Kong a typical example of these two models by analyzing the social welfare policies. Social welfare refers to the well-being or betterment for individuals through direct benefits, services or disposable income (Wong, 2010). According to Ronald B. Dear, Social policies are those principles, procedures, and courses of action established in statute, administrative code, and agency regulation that affect peoples social well-being. Social Welfare Policies are some sort of these social policies. They may be thought of as those policies that affect the distribution of resources Richan (1988). In the following analysis, we will 5 main kinds of welfare policies which are housing, education health care, social care and social security to illustrate whether Hong Kong a typical example of both the East Asian Welfare Model and Residual Welfare Model or not. There are various characteristics of the Residual Welfare Model, the individual characteristics, economic characteristics and the characteristics of government and state. For the individual characteristics, people are recognized to be self-independent, self-interested and self-responsible. For the economic characteristics, laissez fair economy and the invisible hand are upheld since people believes that market can solve the social problems and to maintain the well- being of the society. The government and state are the major providers of social welfare and control to what extent the welfare can be provided. Under RWM, the government and state should not over burden itself with social welfare/ services and interfere with individual right and interests. Therefore, only the basic welfare should be provided i.e. law and order, defense, transport and communication infra- structure. Welfare seems as residual, temporary and substitutes of the normal structure of supply which means the family and the market economy. Only when the normal structure of supply breaks down, social welfare and services should be provided. In order to avoid the reliance on the welfare system, some of the welfare/ services may come with the stigma of dole or charity element. The poor is the major group of people to receipt welfare and they always recognized as the incompetent second class members of society. To ensure the welfare can be provided to the people in need, welfare will always have selec tivity. The most common method is by means test. According the Mishra, the main features show that a minimal government or state is preferred. The government just wants to provide welfare for the paupers and poor which is just minority group of the society. The services provided are just serving the basic need for them and range of statutory services is limited. Combining all these elements, welfare is just a safety net, confined to those who are unable to manage otherwise. Main features Residual 1. State responsibility in meeting needs (ideology of state intervention) Minimal 2. Need-based distribution as a value (ideology of distribution) Marginal 3. Range of statutory services Limited 4. Population covered by statutory services Minority 5. Level of benefits Low 6. Proportion of national income spent on state service Low 7. Use of means test Primary 8. Nature of clients Paupers/ the poor 9. Status of clients Low 10.Orientation of the service Coercive 11. Role of non-statutory agencies in welfare Primary Fig.1, The main features of Residual Welfare Model, (Mishra, 1984) Whether Hong Kong a typical example of Residual Welfare Model? We used the 5 main kinds of social welfare policies in Hong Kong to illustrate Hong Kong is adopting the RWM or not. Education Hong Kong provided different schemes for people to pay for their education fee. One of the education subsidy schemes is Pre-primary Education Voucher Scheme. Government will subsidize the parents to meet towards school fees for pre-primary education of their children in the form of Pre-primary Education Vouchers. In addition, Hong Kong government announced 12 years of free education in Policy Address 2009-2010. It provides 12 years compulsory free education to children. For the Tertiary students, Tertiary Student Finance Scheme was released. Government provided larger amount of subsidies to tertiary students. The total amount of grant paid by government is $621.93 million in 2009-10. Fig.2, Publicly-funded Programmes Summary of Statistics The Continuing Education Fund (CEF) subsidizes adults who willing to pursue continuing education and training courses. Adequate applicants will be refunded 80% of their fees, a maximum sum of HK$10,000. Apparently, government pays effort on the education policies and the population covered is really broad. Health Care For the Clinics part, 70 % of primary consultations take place in private sector while others take place in government funded clinics. Moreover, there are 41 public hospitals in Hong Kong. However, there are only 12 private hospitals. And the Hong Kongs 12 private hospitals provide a total of 2794 beds. It less than 10% into the number of hospital beds in Hong Kong. Furthermore, in Healthcare Reform (2009-2010 Policy Address), government decided to increase the healthcare expenditure from 15% of the Governments recurrent expenditure to 17% by 2012. The strategy of healthcare reform reflects the governments direction of healthcare in the follow few years will still highly intervene in the healthcare services. All of these healthcare policies show that government has a quite high level of intervention and these services are open to all the Hong Kong residents without any selectivity. As a result, the health care does not match to the principles of residual welfare model. Housing Government also had launched lot of policies about housing. There are about 710  000 public rental housing in the Housing Authoritys portfolio, housing about two million people. Tenants Purchase Scheme (TPS) was introduced in 1997 to enable at least 250  000 families living in public rental housing to buy their flats at an affordable price which is lower than the market price. Besides, Home ownership schemes (HOS) is another ownership scheme. It is designed to assist residents to buy their own flats and HOS flats are subsidized public housing. It is easily to find that government had interfered a lot in the housing supply. The population covered not just focus on the minority. Therefore, it differs from the principles of residual welfare model. Social Care In the field of social care, it provides a wide range of services taking care of the elderly, children, young people, disabilities, the victims of domestic violence, etc. This is quite different from the RWM since the population covered is large. The most common method adopted by the HK Government to provide the welfare services is to form partnership with non-government organizations. The government give a Lump Sum Grant to the NGOs and they provide the services to those in need. The expense on the Social Welfare Organization occupied the third large proportion of the total expense on welfare in Hong Kong. Fig.3, The expense of the social services organization Social Security Comprehensive Social Security Assistance Scheme The characteristics on providing services on social security seem more close to the RWM. The aim of social security is to provide for the basic and special needs of the members of the community who are in need of financial or material assistance (Social Welfare Department, 2008). It is a short- time help. CSSA is a safety net for those who cannot support themselves financially and bring their income up to a prescribed level to meet their basic needs (Social Welfare Department, 2008). The old age, single parent and unemployment are the three major groups of people of to apply CSSA (Statistics on Comprehensive Social Security Assistance Scheme 1998-2008, 2009). In order to select the most needed, people apply for CSSA should go through the financial tests. They need to pass the income and assets tests. Office interview and home visit will conduct to investigate and verify the applicants circumstances and information provided. Since this is a short-time help, the government do not want people rely on it, there is some special arrangement for those aged 15-59 in normal health to actively seek full-time jobs and participate in the Support for Self-reliance Scheme of the Department (Social Welfare Department, 2008). Sub-conclusion In the 5 main kinds of social policies, only the social security seems to be the typical example of residual welfare model. Social security just provides short-term help and to fulfill the basic needs of the recipients. Moreover, a series and comprehensive investigation and financial test are needed. And the CSSA may cause the Stigmatization. People may have bias on those CSSA recipients. Besides Government pays effort to teach and encourage the recipient to work in other to leave the safety net. In this sense, it conforms to the principle of residual welfare model. On the other hand, the other four categories of social welfare policies are not much like the residual welfare model. They are more like universal benefits and services having no or less selectivity, because benefits available to everyone. Those policies not only provide basic needs of individual but also to improve the quality of life, cultivate the citizens, and so on. Therefore, the expenditure on welfare keeps increasing. Thus, Hong Kong is not a typical example of residual welfare model. The East Asian Welfare Model (the EAWM) Definition There is another model related to social welfare policy which is the East Asian Welfare Model. It shares the Confucian ethics and value emphasizing on education, strong family relations, benevolent paternalism, social harmony, discipline, respect for tradition and strong work ethic. To determine whether Hong Kong is a typical example of The East Asian Welfare Model, we can see if it matches the elements of the model. Dominated on economic concerns In the EAWM, welfare policies are dominated on economic concerns in order to improve the productivity of labour force and provide strong working incentive. As it aims to help increasing the productivity of an economy, it is also called as a productivist social policy. Hong Kong does match this element. There is a concept of from welfare to workin Hong Kong. When more people have their own jobs, the numbers of CSSA recipients will decreases and the productivity of an economy will be increased too. Targeted employment assistance for various CSSA Recipients In Hong Kong, the government targets employment assistance for various CSSA recipients. For example, the Three trial Enhanced Community Work Projects which includes training elements in 2005 to 2006 were aimed to enhance the employability of participants. Up to October in 2006, there were 145 Intensive Employment Assistance Projects which provided intensive employment assistance services to unemployed CSSA recipients. Hong Kong government also supports for Self-reliance Scheme (SFS) that encourages and assists employable recipients to take up paid employment so as to make them to become self-reliant. This scheme includes Active Employment Assistance programme and Community Work programme. They aimed to help people finding jobs and thus increase the productivity of Hong Kong. Regulator rather than provider The Hong government acts as a regulator of welfare policy rather than a provider in EAWM. Hong Kong matches this element since Hong Kong government contracts out the services by giving funds to different organizations and asks them to provide welfare services for it. For example, it provides funds to The Neighbourhood Advice-Action Council to build Family Crisis Support Centres in order to tackle family crisis. It also gives funds to Po Leung Kuk and Childtime International Nursery Limited to build up child care centre so as to provide child care services. It gives funds to St. James Settlement and Hong Kong Society for the Aged to provide elderly services such as building up Elderly Community Centres. Way to maintain social stability and legitimacy In the EAWM, welfare has been seen and used as a key element to maintain social stability, to get the legitimacy of governments which lacked democratic legitimacy and to ameliorate grievances. Hong Kong matches this element. In Hong Kong, the Chief Executive and government officials are not elected by universal suffrage. With less legitimacy, welfare service becomes one of the tactics to pacify the grievances and to maintain social stability. Welfares can keep social stability as when peoples needs have been satisfied, they are expected not to commit crimes. Hong Kong government does do a lot to give financial assistance to the poor. For example, CSSA Scheme gives financial assistance to those who cannot support themselves. Social Security Allowance (SSA) Scheme provides monthly allowance to Hong Kong residents who are severely disabled or 65 years old or above. It shows that Hong Kong government uses welfare as a tool to maintain social stability, and so as to retain the legitimacy of the government. Low social welfare expenditure Hong Kong Government expenditure on social welfare is low compared with the Western countries. The welfare expenditure (% of GDP) of some western countries is above 20%, some are up to 29%. In Hong Kong, the welfare expenditure (% of GDP) is around 8% due to the low tax rate and the reliance on the market and the family to provide welfare. Hostile to the idea of welfare state Hong Kong is also hostile to the idea of welfare state. In the welfare states, the tax rate is high such as the corporate tax rate is 25% and the personal tax is up to 58% in Denmark. The high tax can support rate of large welfare expenditure. Welfare states provide comprehensive coverage of welfare including old-age pensions, unemployment benefits health and childcare services. The welfare is also very favourable since is more than the basic needs. In Sweden, the unemployed will receive 80 percent of his or her normal income under the unemployment benefits. However, in Hong Kong, the tax rates are extremely low compared with the OECD standards. The corporation tax rate is 17.5% and personal tax rate is only 16%, around 1/3 of the OECD standard. Hong Kong is one of the places with the lowest tax rates, named as tax haven. The low tax rates encourage competition i.e. the harder you work and more you gain. In the White Paper Social Welfare into the 1990s, government stated that it worked hard to improve the dependency culture and remind the citizens incentive to work and undermines the productive engine of the economy. It is to encourage self- independence and responsibility. Significant role of the family The family plays a significant role in Hong Kong social welfare. Hong Kong is influenced by the traditional Confucian culture which is family oriented. The role of family is measured not just by its affluence but also by its core values, the kindness, caring for others and mutual support. The family members support and look after each other. The number of elderly living with their son is higher than that in Western countries. The Government policies also promote the family values to lighten the dependency on social welfare system. Under Hong Kong tax system, allowances are given to the taxpayers who taking care of their children, parents and grandparents. It is to encourage family members to look after the youth and the elderly. Besides, the Public housing allocation policy will give special consideration to the family with elderly. The housing policy is family oriented. In the Policy Address 2009-2010, CE suggested to set up a Happy Family Info Hub to promote family core values, and to introduce family education as well as support services for the family. (Policy Address 2009-2010) Piecemeal, pragmatic and ad hoc welfare development Welfare development in Hong Kong is piecemeal, pragmatic and ad hoc. There is no comprehensive long term development plans on social  welfare, for example, the public housing policy in 50s, the aims of the policy is to settle the fire victims of Shek Kei Mei squatter areas. Besides, The Government legitimacy is shattered in the 67 riot. After that, Government started the social security policy including public assistance scheme, old age and disability allowances in the early 70s. The aims of the social security policy are to deal with critical issues and maintain society stability. Social welfare policies are reactive measures to address ad hoc issues without long term planning. Conclusion In conclusion, only social security policy in Hong Kong fit the Residual Welfare Model but other policies such as housing, education, health care and social care do not fit the model. On the other hand, the social welfare systems in Hong Kong fit most of the elements of The East Asian Welfare Model. Therefore, we do not agree that Hong Kong is a typical example of both models since it is not a typical example of the Residual Welfare Model but a typical example of the East Asian Welfare Model.

Friday, October 25, 2019

Los problemas de D. Davidson con la acción intencional :: Spanish Essays

Los problemas de D. Davidson con la accià ³n intencional ABSTRACT: Es este trabajo quisiera exponer las dificultades que el modelo de explicacià ³n de la accià ³n propuesto por Donald Davidson tuvo a la hora de explicar la intencià ³n. En su primer modelo, Davidson habà ­a explicado la accià ³n a partie de deseo y creencia, à ©stas no sà ³lo racionalizaban sino que tambià ©n causaban la accià ³n; y accià ³n e intencià ³n se identificaban. Sin embargo, Davidson repara posteriormente en que, por un lado, a veces el deseo y la creencia parecen tener como resultado la accià ³n y, sin embargo, no se da entre ellos la relacià ³n causal 'adecuada,' por lo que no podemos decir de la accià ³n que sea intencional. Son casos de cadenas causales irregulares o no està ¡ndar. Por otro lado, a veces tener un deseo y una creencia relacionada no nos conduce necesariamente a la accià ³n. Y, aà ºn en el caso de que nos conduzca a la accià ³n, à ©sta puede ser contraria a lo que nuestro mejor juicio nos dicta. Este es el problema de las con ductas irracionales. Ambos problemas causaron que introdujera algunos cambios en su modelo inicial. Sostengo que estos cambios no mejoraron el modelo. El problema de las cadenas causales irregulares no se resuelve, y el problema de las separacià ³n entre deseo-creencia y accià ³n se reformula en tà ©rminos là ³gicos, mediante un recurso tà ©cnico. En 1963, Donald Davidson publica un artà ­culo "Acciones, razones y causas" que significà ³ la reunificacià ³n de dos modelos de explicacià ³n tradicionalmente separados: el racionalista, segà ºn el cual las razones explican la accià ³n porque la justifican; y el causal, que mantiene que la accià ³n sà ³lo se explica mediante sus causas. El planteamiento de Davidson disuelve esa oposicià ³n: "la racionalizacià ³n [dice Davidson] es una especie de explicacià ³n causal ordinaria". (1) No tratarà © aquà ­ muchas de las crà ­ticas y problemas que suscità ³ y sigue hacià ©ndolo este planteamiento del tema, como la conexià ³n là ³gica que hay entre razà ³n y accià ³n o la necesidad de que exista una ley que respalde esa conexià ³n. Mi objetivo es observar si este modelo puede dar cuenta de la intencià ³n, de ese momento previo a la accià ³n. Los problemas que el tratamiento de la intencià ³n supusieron para el modelo causaron una reformulacià ³n de à ©ste. Estos problemas fueron (1) las cadenas causales irregulares o no-està ¡ndar (externas o internas); y (2) aquellos casos en los que o bien el deseo no conduce necesariamente a la accià ³n o bien los sujetos actà ºan en contra de su mejor juicio.

Thursday, October 24, 2019

Sociology Paper on Society

Sociology Final Exam Paper Sociology Paper on Society â€Å"Human beings are fascinated with the world in which they live, and they aspire to develop ways to explain their experiences. People appear to have always felt this fascination-along with the intense desire to unravel the world’s mysteries-for people in ancient times also attempted to explain their worlds†(Henslin 8). Sociology is about understanding how people act as a society and how we, as people, treat our fellow human beings.The symbolic interactionist perspective, also known as symbolic interactionism, directs sociologists to consider the symbols and details of everyday life, figuring out what these symbols mean, and how people interact with each other. Although symbolic interactionism traces its origins to Max Weber's assertion that individuals act according to their interpretation of the meaning of their world, the American philosopher George H. Mead introduced this perspective to American sociology in t he 1920s.According to the symbolic interactionist perspective, people attach meanings to symbols, and then they act according to their subjective interpretation of these symbols. Verbal conversations, in which spoken words serve as the main symbols, make this subjective interpretation especially evident. The words have a certain meaning for the â€Å"sender,† and, during effective communication, they hopefully have the same meaning for the â€Å"receiver†. Words are not static things and they require intention and interpretation.Conversation is an interaction of symbols between individuals who constantly interpret the world around them. Of course, anything can serve as a symbol as long as it refers to something beyond itself. Think of applying symbolic interactionism to the American institution of marriage, the symbols may include wedding bands, vows of life-long commitment, a white bridal dress, a wedding cake, a Church ceremony, and flowers. American society attaches general meanings to these symbols, but people also maintain their own perceptions of what these and other symbols mean.For example, one of the spouses may see their circular wedding rings as symbolizing never ending love, while the other may see them as a just a financial expense. Bad communication can result from differences in the perception of the same events and symbols. Critics claim that symbolic interactionism neglects the macro level of social interpretation, which is the big picture. In other words, symbolic interactionists may miss the larger issues of society by focusing too closely on the size of the diamond in the wedding ring rather than the quality of the marriage.The perspective also receives criticism for slighting the influence of social norms and institutions on individual interactions. According to the functionalist perspective, also called functionalism, each aspect of society is interdependent and contributes to society's functioning as a whole. The government , or state, provides education for the children of the family, which in turn pays taxes on which the state depends to keep itself running. That is, the family is dependent upon the school to help children grow up to have good jobs so that they can raise and support their own families.In the process, the children become law-abiding, taxpaying citizens, who in turn support the state. On the other hand, Functionalists believe that society is held together by social consensus, or cohesion, in which members of the society agree upon, and work together to achieve, what is best for society as a whole. Emile Durkheim suggested that social consensus takes one of two forms, one being Mechanical Solidarity, which is a form of social cohesion that arises when people in a society maintain similar values and beliefs and engage in similar types of work.Mechanical solidarity most commonly occurs in traditional, simple societies such as those in which everyone herds cattle or farms. The Amish societ y exemplifies mechanical solidarity. In contrast, the other being Organic solidarity, which is a form of social cohesion that arises when the people in a society are interdependent, but hold to varying values and beliefs and engage in varying types of work. Organic solidarity most commonly occurs in industrialized, more immense societies such as those in large American cities like New York City.The functionalist perspective achieved its greatest popularity among American sociologists in the 1940s and 1950s. While European functionalists originally focused on explaining the inner workings of social order, American functionalists focused on discovering the functions of human behavior. Among these American functionalist sociologists is Robert Merton, who divides human functions into two types, manifest functions are intentional and obvious. The manifest function of attending a church or synagogue, for instance, is to worship as part of a religious community.With common sense, manifest functions become easily apparent. A sociological approach in functionalism is the consideration of the relationship between the functions of smaller parts and the functions of the whole. Functionalism has received criticism for neglecting the negative functions of an event such as divorce. Critics of this perspective also claim that the perspective justifies the status quo and complacency on the part of society's members. Functionalism does not encourage people to take an active role in changing their social environment, even when such change may benefit them.Instead, functionalism sees active social change as undesirable because the various parts of society will compensate naturally for any problems that may arise. The conflict perspective, which originated primarily out of Karl Marx's writings on class struggles, presents society in a different light than the functionalist and symbolic interactionist perspectives. While these latter perspectives focus on the positive aspects of so ciety that contribute to its stability, the conflict perspective focuses on the negative, conflicted, and ever-changing nature of society.Unlike functionalists who defend the status quo, avoid social change, and believe people cooperate to effect social order, conflict theorists challenge the status quo, encourage social change, and believe rich and powerful people have more control of society than the poor and the weak. Conflict theorists, for example, feel that society should have a more equal balance to it, meaning if the rich have more money than less fortunate people, they should share the wealth. American sociologists in the 1940s and 1950s generally ignored the conflict perspective in favor of the functionalist.They also expanded Marx's idea that the key conflict in society was strictly economic. Today, conflict theorists find social conflict between any groups in which the potential for inequality exists, such as racial, gender, religious, political, and economic. Conflict t heorists note that unequal groups usually have conflicting values and agendas, causing them to compete against one another. This constant competition between groups forms the notion of how our society as a whole is constantly changing.Men, especially in today’s society, are seen as the more important and intelligent gender while woman are seen as the warm, caring, and responsible gender. â€Å"As examination of the work women did before beginning car sales show that most had traditional women’s careers, such as teaching, waitressing, social work, retail sales, and secretarial jobs. These occupations primarily involved service to others and paid low wages†(Henslin 205). This is especially true in the United States, in which many states have low wages for women and higher wages for men.Men tend to have a job that requires strength and knowledge, whereas women are classified as either the stay at home, nurturing mother, or the waitress or secretary like how Helene Lawson discussed in, Down to Earth Sociology. The supposed fundamental differences between sexes have historically been used as an argument against equal rights, notably in the opposition to women's suffrage. More recently Neuro-scientific researchers have claimed that essential differences between the male and female brain have been uncovered, evidenced by neuro-imaging that suggests differing brain structures.The differences are how women and men tend to act, and how they act differently in society, therefore society views them differently and discriminates. However, the research is not as clear as it may first appear, no participant of a study can be isolated from the affects of socialization. The widely held belief that male and female brains function in different ways is based upon the conclusions of a small minority of studies, conclusions usually dismissed. Sociologists have relied upon the notion of a universal, innate, human nature, a nature that includes gender divisions, in society.Our society is patriarchal, our institutions, our traditions, our everyday lives, are filled with examples of men in positions of authority over women. You are born and take your father’s surname. You marry, and tradition holds that a father gives away his daughter to become the wife of a man whose name she shall adopt. Until very recently, it is the man in a relationship who holds financial control, and the woman who takes the responsibility for the home and the children.When a woman goes out to work she earns, on average, usually less than her male counterpart, is less likely to receive a promotion, and is likely to receive a smaller pension. If a woman is a wife and/or mother, she will also, on average, continue to take responsibility for the home and the family in addition to her paid employment. The decisions made on our behalf by representatives in unions, councils, and governments that are made predominantly by men. Despite the now higher proportion of femal e law graduates to their male counterparts, our legal system remains dominated by men.Equality differences can even be seen at birth, where male babies are described as being smart and strong, and the female babies are often given pink clothing, and referred to as cute, warm. To when they grow up, being a female baby, beauty is important, â€Å"Its sad but true that grade school teachers tend to judge their pupils largely on the basis of their looks†(Henslin 344). These associations, implicit in our society, have deep implications when it comes to gender equality.Research has demonstrated that when equally qualified men and women apply for identical jobs, the gender associations of the vacancy is a key factor in determining who will be successful, women therefore are at a disadvantage in many areas of employment from the outset, as the attributes of a successful worker are typically seen as masculine, while a woman may be perfectly suited to the role in question, her talents are far less likely to be recognized than they would be in a man.Feminism, which is the idea of equality between men and women, has become more prevalent because of the fact that women are being treated more as sex symbols than people in advertisements and in society in general, in the U. S. Feminism is a misconception, when thought of as women are better then men so they should have more rights, it is mainly just equality. The feminist’s just want to have, â€Å"equal rights within the current political and social structure†(Tuana 1).Feminists had movements dating back to the sixties, that were against inequality between genders, â€Å"The National Organization for Women forms in 1966, petitioning to stop sex segregation of want ads and one year later to request federally funded childcare centers†(Tuana 1). Women and men function as human beings in the U. S and in society in general and should be treated as equals, not discriminated because of one’s sex. Social stratification in American Society is not clearly defined or determined, nevertheless social scientists has developed a socio-economic stratification of the American society.Americans believe in a three-class society, the rich, poor and the middle class and most Americans consider themselves as middle class. In reality American society is more diverse and there is an extensive difference among people. The basic determinants that make social class are wealth, education, income and occupation. Some sociologists have divided the American society in six distinct categories including: rich or the upper class, upper middle class, lower middle class, lower class and poor and under class.It is believed that the people who belong to the same social class share similar social positions, similar ways of thinking and life styles, others oppose this idea and believe that we cannot generalize characteristic of the people to one another. Social class creates a hierarchy for the people of e ach class, as a way of identifying which level each person falls in. One of the indications of the social class in America is income in terms of either individual or household and is one of the most important indicators of social class. Most students from working-class homes who are striving to better their situations in life become discouraged at the many obstacles in their paths†(Henslin 383). Families who have two income earners are in a better position for their children to succeed in school. Per capita income, which means the amount of money allocated to each individual member, is also another important determinant in social stratification. It can be said the families who have fewer members are in a better position.Another indication in social stratification is education in which there is a relation with the occupation and income. Higher education means that one needs money and to pay tuition, so it is clear that most of the time the families who are better off can afford a better education for their children, they can pay for better schools and private schools, colleges and universities. As the result there is connection between money and education for a higher chance to succeed.One of the most prominent features of social class is culture, people of the same social class tend to have similar ways of behavior even though this behavior and culture is not something fixed. There is diversity inside the same social group as well. One of the important terms in American culture and literature is the concept of Social Status. Another important characteristic of American social class is achieved status rather than the described statues, it means that regardless of his or her original statues, one can become rich and successful and climb the social ladder.But in reality this idealistic view cannot be completely true, many people of color are still suffering the racial prejudices and as a result they cannot have the proper education and a good occupation whi ch is perhaps the most important class component. These people have lower income and the cycle will continue to the later generations. Despite the existing injustice and inequalities, America is considered land of opportunity. Thought this belief is exaggerated, Americans have improved their economic situation with their hard working and persistence. Despite what sociologists call a â€Å"deficit of cultural capital,† through determined hard work, native ability, and perseverance some members of the working class manage to attain social mobility†(Henslin 383). The different social classes can define one’s income, occupation, and the kind of friends one would make, usually these classes do not mix socially, the upper classes will not mingle with lower middle classes and middle classes tend not to associate with low/poor classes.From the sociological perspectives, regarding symbolic interactionism, functionalism, and conflict theory, to feminism and gender equality , to social stratification, these similar aspects of sociology define how we as humans perceive each other and how society is structured into different classes and how gender plays a important role in society. Sociology has different perspectives from each sociologist, ranging from Max Weber to Durkheim to Frazier to Karl Marx. Society works on a basis of how each member of it chooses to act, and how the certain classes interact with each other and form us, as human beings. Similar essay: Our Changing Society

Wednesday, October 23, 2019

Effective Negotiation & Conflict Resolution

Tamaris Purvines Assignment Three LDR 404 07/29/2012 Assignment Three Part One There are several different processes, ideas, and efforts that go into the overall practices of effective negotiation and conflict resolution. Yet no productive negotiation could be possible without the valuable use of skills. Two types of skills can help a successful negotiator. The first type is hard skills, which are guidelines, strategic measures, or anything that can be copied down onto paper and taught. The second type is soft skills, which are the skills acquired through practicing negotiation that can’t necessarily be taught.To get a better idea of the definition and examples of each type of skill, it is better to discuss them each individually in more depth. Hard Skills Several authors have written books and articles about what methods are beneficial for successful negotiation. A great example of an author who knows a lot about effective negotiation methods that benefit both sides of the ne gotiation is Bernard Mayer. As an author of several books, a professor at the Werner Institute and Creighton University, and a founding partner of CDR associates, Bernard has a lot of accomplishments in the field of conflict.He also has been working in the field of conflict for over forty years as a mediator, facilitator, researcher, and consultant. In his book Dynamics of Conflict: A Guide to Engagement and Intervention, Bernard discusses in depth unique ideas of looking at negotiation that benefit negotiators. In one section of the book he mentions a way of looking at conflict that helps the negotiator determine the source of the conflict at hand. He uses the Wheel of Conflict to demonstrate various aspects of interaction, personal life, and outside forces that can be the cause of a conflict.The outer layer of the wheel contains personality, data, culture, and power. The second layer of the wheel contains emotions, values, communication, structure, and history. The inner circle, a nd final layer, of the wheel are basic needs broken down into survival needs, interests, and identity needs (Mayer, 10). When in the negotiation process it is beneficial to look at these different layers of the Wheel of Conflict to help determine the source of the conflict at hand. Being able to first acknowledge the root of the problem is a great way to start the process of working through it.Three authors collaborated on the book Getting to Yes: Negotiating Agreement without Giving In. These authors are Roger Fischer, Bruce Patton, and William Ury. In this book, they describe a method of negotiation that helps keep the discussions on track throughout the entire negotiation process. The method is broken down into four parts that help keep the negotiator and the parties involved focused on resolving the issue. The first part is â€Å"separate the people from the problem† (Fischer, 19). This allows the problem being faced to be the focus of discussions rather than the people a s individuals.The second part is â€Å"focus on interests not positions† (Fischer, 42). Focusing on the position rather than the interests causes the individuals to get stuck in something they may or may not end up wanting in the end. However, if the focus is on the interests of each side, then it is possible to come to a solution that is beneficial to all sides. The third part is â€Å"invent options for mutual gain† (Fischer, 58). Obviously it is in the best interest of both parties to come up with a solution that is mutually beneficial.Finally, the fourth part is â€Å"insist on using objective criteria† (Fischer, 82). The use of objective criteria insures that no side is trying to hoodwink the other. If the information is objective, then it is impossible for one side to claim that it is unfair to their cause. Each part of this method provides a structured negotiation process that is beneficial to all parties involved. Soft Skills While the above-mentioned ha rd skills are highly helpful in aiding a negotiator in their negotiation process, there are some skills that are unable to be broken down into categories or methods.Throughout the process problems arise that are situation specific. Knowing when one party is bluffing or trying to trick the other party are skills that come with learning through experience. The delivery of statements and ideas are definitely situation specific. Discussing an issue with a church group may not be the same type of discussion that may be necessary with a theater group. Individuals respond differently to how phrases are stated. Only through working with similar groups does a negotiator learn how best to phrase their ideas to parties in any given situation.Learning how to best reframe a harsh or inappropriate statement into the truth of the statement is also a soft skill that is highly beneficial to negotiators. The only way to learn how to accomplish this difficult skill is by practicing it. It takes years of practicing and using this skill in negotiation processes to truly learn how to effectively hone it. Being able to determine the best possible solution to the problem for both parties involved in a negotiation is also something that cannot be learned. Each negotiation is going to be different and have different circumstances.Even after years of working with groups in negotiation or mediation situations, it is still difficult to help both sides create a mutually beneficial solution to their problem. This is something that almost comes as a talent to negotiators. It takes a certain gift to be able to achieve positive outcomes for everyone involved every time. Sometimes it may not be possible to come to a full solution. Maybe the situation has progressed, but perhaps the negotiator cannot take the parties any further in their differences.Whatever the case, negotiators have to have the experience to know when the right time is to be finished with the negotiation or when to keep trying . This knowledge can’t be taught or learned in a classroom. It is clear that it takes more than just book knowledge and methods to produce a great negotiator. Part Two Learning how to be an effective negotiator is a long process that requires patience and understanding. It takes time and effort to learn all the different processes, methods, and procedures that can be helpful in the negotiation process.However, no matter how much work and effort you put into learning good methods for negotiation, there will never be a â€Å"perfect† negotiation. To further understand the complications that may arise during negotiations, it is good to look into two fairly common areas that negotiations are often required in. Many challenges arise during this process whether it is in a business situation or a personal situation. Difficulties Faced in Business Many various complications can arise in business negotiations. Often times businesses are working with other businesses to determin e a solution to a problem or are defining a contract.Many of these negotiations take place in multi party discussions. It is often very easy for one party to start feeling attacked by the other party, to feel cheated of something they believe they deserve, or to communicate in a way that the other party may not understand. For example, when two businesses are trying to settle a problem, each side is trying to gain something the company needs. In this effort it is easy to start putting blame on the other party for what has taken place. When this happens it causes a lot of strain in the negotiation because the focus is no longer on the problem at hand.This can create major setbacks in the process, and cause the negotiator to have to start back at the beginning to try to show each side how they can mutually benefit from a solution if they work together. Sometimes the parties may feel as if the problem has caused too much harm to the companies, and may decide to quit the negotiation pro cess altogether. The same results can be said of two businesses attempting to create a contract. Frequently one company or the other will feel as if they are being cheated out of something that can be beneficial to them. It can also be difficult to overcome cultural differences in business.One company may base their business practices on the cultures surrounding them. The other company may do the same in a different region. When this occurs, it becomes difficult for the two to effectively communicate to each other. The negotiator then gains the task of having to interpret the differences, and show both parties how they are similar rather than different. While these are all complications that can come up during negotiations, the negotiator soon learns how best to overcome these issues and work toward mutually beneficial solutions. Difficulties Faced in Personal Life Negotiations can arise within personal situations as well.While it may not be establishing a mutually beneficial contra ct, difficult situations occasionally occur in personal relationships. Relationships such as romances, friendships, and family members can encounter problems or difficult situations that require a solution. When this happens, the individuals involved enter into a negotiation. In all relationships it becomes easy to attack the other person for disagreeing, having opposing needs, or feeling neglected. As this starts to happen both individuals become negotiators for what they determine to be the truth or best solution for the situation.It is very easy for each party to feel hurt, take everything personally, and get angry. What is not easy to do is assess the situation in a calm state, and restate any negative statements into the truth of the situation. All too often individuals start saying things out of anger and hurt, and the negotiation quickly turns into a personal attack or fight. While it is difficult to focus on the needs of both sides, to keep personal feelings at bay, and work at finding a positive solution, a successful negotiator must learn to do this. ConclusionNegotiation is a process that requires lots of learning, hard skill techniques, soft skill techniques, and experience. Quite often complications arise that can deter the process or completely end the negotiation altogether. Successful negotiators learn as much as they can from mentors, education, books, and whatever other sources they may find on conflict resolution and negotiation. They then take that knowledge and apply it to then hone hard skills they can take into negotiations with them. Once they start to experience working as a negotiator, they gain the knowledge of soft skills that work for them.And while all of this takes place they constantly run into complications. However, they overcome these complications and gain knowledge from them. Throughout the process of negotiation, whether as a professional or just in everyday life, negotiators learn how to establish and maintain relationshi ps through effective communication. Works Cited 1. Fischer, Roger, Bruce Patton, and William Ury. Getting to Yes: Negotiating Agreement Without Giving In. New York City: Penguin Group, 2011. Print. 2. Mayer, Bernard. The Dynamics of Conflict: A Guide to Engagement and Intervention. San Francisco: John Wiley & Sons, Inc, 2012. Print.

Tuesday, October 22, 2019

SN Essays

SN Essays SN Essay SN Essay Scottish Newcastle is a public limited company, engaged in the manufacturing and selling of alcoholic beverages. The company has a great responsibility both as a corporate and as a part of the society. Since the company is very much a part of the society, the company should return to the society what it has gained from it. The company advocates the policy of safe drinking and promotes its brands with emphasis on drinking responsibly. The company is all set to move forward with new strategies for the years ahead. SN has a five fold strategy for the future: An integrated approach towards Corporate Responsibility within the group Taking the help of external consultants to ensure better understanding and implementation of Corporate Responsibility Policies. Developing the Group-wide indicators, with emphasis on the Global Reporting Initiative framework. Involving the community in various activities and implementation of the London Benchmarking Group model. Reviewing the joint ventures basis the principles of the Global Compact. Policy Evaluation: An integrated approach towards Corporate Social Responsibility within the group will help SN have a holistic approach towards the subject and globally implement the same policies. This will help the group to project its approach towards Corporate Social Responsibility globally across all forums. Taking help from external consultants will help the group frame a Corporate Social Responsibility framework which will help the company address many or most of the Corporate Social Responsibilities that are expected from the company. External Consultants have the experience of working with many other large global firms and hiring one of the experienced consultancy firms will help the company implement many of the best practices of Corporate Social Responsibility. Â  Developing the group-wise indicators is a very positive step in measuring the success of the policies implemented by the group. In case of an internal or external audit, evaluation can be made as to how well the Corporate Social Responsibility policies adopted by the group have been implemented. Involving community groups in Corporate Social Responsibility initiatives can yield better results. A review of the Joint Venture initiatives can help the company get an understanding of how well the policies have been implemented. Following the above principles will help the group achieve it Corporate Social Responsibility goals. Financial Impact of Implementing Policies SN has charted a corporate responsibility path which may impact the financials of the company. Factors such as Transportation of the products in vehicles which don’t emit greenhouse gases, managing the supply chain and ensuring that the company’s suppliers also adhere to the corporate social responsibility are important. There are various Corporate Social Responsibility factors which may have a financial impact on the company’s balance sheet. For example if the company is opening a new plant the strict environmental norms that are applicable in that country may have a financial impact on the company’s financials. SN may take an initiative for children’s education and women empowerment in any of the locations where it has its plant’s. Along with this the social issues that are being addressed in various countries will also involve substantial financial investment for the company. But, the company has involved the trainees recruited under the International Management Trainee program to support both financial and employee time. Every organization large and medium has budgets allocated for their Social Responsibility initiatives. These budgets are calculated in a way such that they have minimal impact on the profitability of the company. Moreover the company is using methods like waste management; recycling, saving water, involving the community and making long term contacts and joint ventures, which will not impact the company’s financially on a long term basis. Hence, a company of SN’s stature may not have any significant financial impact on its profitability because of these factors.

Monday, October 21, 2019

English 104 Essays (405 words) - Culture, Communication, Linguistics

English 104 Essays (405 words) - Culture, Communication, Linguistics English 104 Journal 4 December 2, 2016 Electronic communication has quickly become the most prominent form of transferring ideas and information between persons within the twenty-first century. Platforms such as emailing and instant messenger are most commonly used to facilitate communication, regardless of the formality of the setting. In this way, social media platforms are utilized among friends, social groups, businesses, and organizations. The relevancy of these platforms is undeniable, as the use of oral features and oral styling is a distinct feature of these communication methods. The exchange of thoughts between persons has both a syntax and characteristics which are standard, regardless of the medium. As discussed in the essay, computer conversations and oral conversations have many similarities. One such feature of communication present in both forms is personal involvement. This is seen in the use of names at the beginning of and throughout messages sent during online communication. The aim of this is to directly address and engage the person with whom they're corresponding. The use of pronouns and rhetorical features is also seen in computer conversations. Similarly, in oral conversations persons may regularly use names, pronouns, and questions to connect with who they're communicating with. The presence of this feature of communication within computer conversation is one indication of its relevancy to personal thought. Additionally, the use of formal and informal grammar are features of orality which are present within social media communication as well as speech. Disfluencies and neologisms aren't restricted to speech. Conversations via the internet can also be found to have contractions, slang, and fragmentation of sentences. Social media sites such as Twitter are well known for the use of informalities such as slang shorthand and contractions to work around the dreaded character limits. This commonality also speaks to social media relevancy as the same distinct speech patterns used to convey thoughts orally are found in social media. In conclusion, as social media applications are the most popular means of communication, their relevance to styling oral features and thought is undeniable. The similarities social media shares with oral speech such as informalities, personal involvement, and the use of the active voice only further reiterate its applicability. The oral stylings found in the formal aspect of communication only serve to enhance it, not detract, and are as such appropriately utilized. Limiting the orality of formal communication can only be detrimental and as such should be avoided at all costs.

Sunday, October 20, 2019

Why Therell Never Be a Perfect Time to Write

Why Therell Never Be a Perfect Time to Write Why There’ll Never Be a Perfect Time to Write Why There’ll Never Be a Perfect Time to Write By Ali Hale One day, you’re going to write that novel that’s been tugging at your sleeve. One day, you’re going to start posting regularly on your blog. One day, you’re going to finish that ebook you started. One day Trust me, I know how you feel. For years, I wanted to be a writer, but I didn’t actually write. I had lots of ideas and dreams, but they never made it out of my head and onto the page. Why? Because I was waiting for the perfect time. I thought that I’d suddenly, magically, find myself inspired. Great chunks of free time would materialise from nowhere, without any effort on my part. Guess what? It never happened. If you’re struggling to find the time (and energy) to sit down and write, then take heart. You’re not alone – in fact, â€Å"finding time to write† is the most common issue that I’m asked about when I’m coaching writers. Here’s why there’ll never be a perfect time: #1: Writing is a High-Resistance Activity I’ve been writing for a living for three years (I’ve completed a novel in that time too), and I still find myself reluctant to get going when I sit down to write. Writing isn’t easy. It takes mental energy – and often emotional energy, too. For most of us, the writing process is also a thinking process: for instance, if you’re putting together a â€Å"Hire Me† page for your blog, you’ll have to get completely clear about what exactly you offer, what you charge, and so on. There are an awful lot of activities that feel much easier than writing. Doing the housework. â€Å"Networking† on Twitter. Making a coffee. Sure, you’ll have the occasional day when you’re filled with inspiration and you can’t wait to get to the keyboard. But those days are pretty rare. #2: Writing Requires Concentration and Privacy Finding the perfect time to write isn’t the only issue at hand. You might also need to find a good place. It’s very tough to write if you’re sitting on a sofa with your laptop while the television’s on and housemates or family members are chatting. I personally find it almost impossible to write at all if anyone can see my screen (even if they’re not deliberately watching) – and I know that a lot of writers feel the same way. To feel secure enough to write, you need a certain amount of privacy. The perfect place isn’t going to appear from nowhere. You might hold out hopes for a magical day when your family do the chores, clear off to the park and leave you in peace to write but is that really going to happen? #3: Writing Is Important but (Usually) Not Urgent Your writing is important – even if no-one else seems to think so. If you get that novel finished, it could be the first step on a lucrative new career. If you write regularly on your blog, you’ll establish a strong online platform. And if you finish that ebook, you’ll have something to sell to your blog’s readers. Beyond that, your writing is important because it’s part of who you are. I’d hazard a guess that you’re happy when you manage to write – and dissatisfied when weeks or months go by without any writing. The problem is, â€Å"write novel† probably isn’t the most urgent thing on your to-do list. Less significant but more time-pressing tasks – like doing the chores, or fulfilling commitments that you’ve taken on – are pushing writing down and down the list. So What Can You Do? Stop waiting for the perfect time. Instead, make a commitment to find two hours during the next week when you can write. There are 168 hours in a week – you can take two of those to do something that really matters to you. Perhaps they won’t be the perfect time – but they’ll be far better than nothing. Good luck with your writing! Ali Hale is a writing coach and founder of our Freelance Writing Course. If you’d like some help finding time to write, she has a free mini-ebook How to Find Time For Your Writing, available when you join her newsletter list. (You’ll also get weekly writing tips and encouragement and occasional extra free ebooks – all straight to your inbox, all completely free.) You can find out more about the newsletter, and sign up, here. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:12 Types of LanguageWork of Art Titles8 Great Podcasts for Writers and Book Authors

Saturday, October 19, 2019

My proposal for a new system Essay Example | Topics and Well Written Essays - 750 words

My proposal for a new system - Essay Example iece of the proposal is to make health insurance affordable for all Americans so that it serves as an extension of social security in times of distress. At present health insurance coverage of American citizens is covered by their employers, which puts them in danger of losing insurance along with their jobs. With the global economic recession more acute here in the U.S., the country has seen unprecedented numbers of job losses in the last few months. Not since the Great Depression of the 1930s did the nation confront such a disaster. It is true that a comprehensive revamp of the healthcare system at a time of economic turmoil is not practically feasible. But research conducted by the Commonwealth Fund indicates that extending insurance coverage to all American citizens would only cost an additional $104 billion for the federal government. While this may seem a huge sum in isolation, it is significantly smaller compared to the $700 billion rescue plan that the new President got ratified by Congress. In other words, my proposal for a new healthcare system endorses the implementation of the promised â€Å"universal healthcare† plan of Barack Obama. Nobel Prize winning economist Paul Krugman also supports this proposal and adds that â€Å"it is true that the cost of universal health care will be a continuing expense, reaching far into the future. But that has always been true†¦and the temporary expenses of his stimulus plan shouldn’t change that calculation† (Krugman, 2009). This $104 billion proposal for universal health insurance coverage would have the added benefit of stimulating the economy. In other words, the proposed tax-cuts as part of the Obama Administration’s stimulus package could instead be substituted with health insurance provisions for American citizens across the socio-economic spectrum, thereby solving two problems at once – health care and economic crisis. And more importantly, by virtue of being applicable across social, economic

Research a hospitality business Essay Example | Topics and Well Written Essays - 2000 words

Research a hospitality business - Essay Example Starbucks has been in the UK since 1998 when they purchased 65 Seattle Coffee stores that were already located in the UK. The reason that Starbucks bought these companies was because they shared a common culture. Both companies had a commitment to create customised coffee, they had similar values, a mutual respect for their customers, their employees, and they had a commitment to the environment. This information prompted them to buy Seattle Coffee as a way to reach out to the UK community (Starbucks Coffee Company, 2011a). Overview of the Business Starbucks actually began in 1971 when they were a roaster and a retailer for whole bean, ground coffee, and tea and spices. At that time, they owned one store in Pike Place Market in Seattle, WA, USA. They were a private company at that time and did not become a public company until 1992 and 1993. At that time, they decided to look for locations in large cities so that they would have a 'hub' store with smaller stores around in these locat ions. They hired what they called 'zone presidents' to oversee the new stores; each zone president had many years of experience in marketing chain stores (Thompson and Gamble, 1997). Starbucks was able to easily identify those retail sites that would be best for theirs stores. They hired a real estate team who was versed in the coffee bar industry and they instituted a 'sophisticated system' that allowed them to identify the locations that would be best for their stores. They were able to track each area in such a way that they also found attractive city blocks where they could start their stores (Thompson and Gamble, 1997). Today, they have 17,000 companies in 50 countries and they continue to grow (Starbucks Coffee Company, 2011a). Starbucks took its name from the book, Moby Dick by Herman Melville. Starbucks was the name of the first mate in the story. They boast that they have millions of customers world wide and they enjoy serving them the best coffee possible. Starbucks has 70 0 stores across the UK (Farrell, 2010). Every business must start with a mission and Starbucks mission is 'to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time' (Starbucks Coffee Company, 2011b, p.1). With this mission, they know exactly what they want to do when they go into each new country or new city. Processes and Systems Starbucks has been able to institute specific processes and systems in their company that worked. They have used the same system in each of the countries they moved into because it worked. Food and beverages purchasing Starbucks purchases coffee from farmers around the world. They basically have four brands that they sell all of their beverages under. These brands are: 'Starbucks Coffee, Seattle’s Best Coffee, Tazo Tea, and Torrefazione Italia Coffee' (Starbucks Coffee Company, 2011b, p.2). In the UK, Starbucks has only introduced a few of its products which include: Via, a new instant coffee that people c an purchase at Tesco stores Starbucks Whole Bean Coffees, Starbucks Discoveries Chilled Coffees, and Starbucks Doubleshot Expresso drinks (Puget Sound Business Journal, 2010). Dave Olsen who is Starbucks' senior vice president for coffee, travelled around the world to coffee growing companies and talked to farmers to find the richest quality coffee beans that would produce the best flavour. Starbucks bought the beans above the price that they would

Research a hospitality business Essay Example | Topics and Well Written Essays - 2000 words

Research a hospitality business - Essay Example Starbucks has been in the UK since 1998 when they purchased 65 Seattle Coffee stores that were already located in the UK. The reason that Starbucks bought these companies was because they shared a common culture. Both companies had a commitment to create customised coffee, they had similar values, a mutual respect for their customers, their employees, and they had a commitment to the environment. This information prompted them to buy Seattle Coffee as a way to reach out to the UK community (Starbucks Coffee Company, 2011a). Overview of the Business Starbucks actually began in 1971 when they were a roaster and a retailer for whole bean, ground coffee, and tea and spices. At that time, they owned one store in Pike Place Market in Seattle, WA, USA. They were a private company at that time and did not become a public company until 1992 and 1993. At that time, they decided to look for locations in large cities so that they would have a 'hub' store with smaller stores around in these locat ions. They hired what they called 'zone presidents' to oversee the new stores; each zone president had many years of experience in marketing chain stores (Thompson and Gamble, 1997). Starbucks was able to easily identify those retail sites that would be best for theirs stores. They hired a real estate team who was versed in the coffee bar industry and they instituted a 'sophisticated system' that allowed them to identify the locations that would be best for their stores. They were able to track each area in such a way that they also found attractive city blocks where they could start their stores (Thompson and Gamble, 1997). Today, they have 17,000 companies in 50 countries and they continue to grow (Starbucks Coffee Company, 2011a). Starbucks took its name from the book, Moby Dick by Herman Melville. Starbucks was the name of the first mate in the story. They boast that they have millions of customers world wide and they enjoy serving them the best coffee possible. Starbucks has 70 0 stores across the UK (Farrell, 2010). Every business must start with a mission and Starbucks mission is 'to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time' (Starbucks Coffee Company, 2011b, p.1). With this mission, they know exactly what they want to do when they go into each new country or new city. Processes and Systems Starbucks has been able to institute specific processes and systems in their company that worked. They have used the same system in each of the countries they moved into because it worked. Food and beverages purchasing Starbucks purchases coffee from farmers around the world. They basically have four brands that they sell all of their beverages under. These brands are: 'Starbucks Coffee, Seattle’s Best Coffee, Tazo Tea, and Torrefazione Italia Coffee' (Starbucks Coffee Company, 2011b, p.2). In the UK, Starbucks has only introduced a few of its products which include: Via, a new instant coffee that people c an purchase at Tesco stores Starbucks Whole Bean Coffees, Starbucks Discoveries Chilled Coffees, and Starbucks Doubleshot Expresso drinks (Puget Sound Business Journal, 2010). Dave Olsen who is Starbucks' senior vice president for coffee, travelled around the world to coffee growing companies and talked to farmers to find the richest quality coffee beans that would produce the best flavour. Starbucks bought the beans above the price that they would

Friday, October 18, 2019

Job stress among help desk technicians Coursework

Job stress among help desk technicians - Coursework Example Ask support staff what issues they run into most often, and if they are things that users could fix themselves, add them to the list (Knapp 45). Sometimes, a bad relationship with the help desk may cause users to avoid reporting minor IT problems and that means those issues can stagnate and become big issues. That is why departments should make it as easy as possible for users to send IT support requests to the help desk. Different groups will prefer different communication methods. Find out what users in your company prefer, whether it is the phone, email, instant messaging, or something else (Knapp 45). Many help desks operate on a first-come-first-serve basis however, that often allows more requests that are important usually delay in favour of minor issues in the company. Instead, IT support staff should be able to prioritize their work according to established protocols. For example, issues that prevent users from getting work done should be placed ahead of those that do not. Users often complain that IT employees mess around on their computers without explaining what they are doing. Often it is something simple like installing an update, but if users do not know, they might assume they have done something wrong when a support employee stops by to use their machine. Users can often get stressed out when they run into what they believe is a huge technical problem and it might be even worse if they think it was their fault. Support staff should assure users their problems can be fixed, and be sure to never scold a user for doing something wrong. Instead, IT staff can look for opportunities to pat users on the back when they have done something

The North American Free Trade Agreement Essay Example | Topics and Well Written Essays - 500 words

The North American Free Trade Agreement - Essay Example This means that at optimal labor utilization it can either produce, say 600 pounds of corn or 300 pounds of nuts. Meanwhile, Mexico is able to substitute the production of same products at the exchange ratio of . As such, it may choose to produce either 200 pounds of corn or 150 pounds of nuts. (Samuelson & Nordhaus, 2000) Upon opening up or liberalizing trade between the two nations, their initial production possibility curves, represented by the solid line, pivot. In case of the US, it could still produce 600 pounds of corn. However, with trading with Mexico, it may now end up with relatively more nuts using Mexico's price ratio. Similarly, Mexico ends up with the same quantity of nuts but this time it may end up with more corn as it traded with Mexico at the latter's price ratio. The above example exhibits the benefits derived by countries, particularly exporters and consumers, when countries open up to trade or undergo trade liberalization. According to the Foreign Agricultural Service (2005), sales of corn to Mexico and Canada increased by 175% with exponential increase in export value between 1993 and 2004. In this case, farmers are able to find overseas markets for their harvest, thus, enhancing their earnings potential.

Thursday, October 17, 2019

Critical Design Issues in the Contemporary World Essay

Critical Design Issues in the Contemporary World - Essay Example Research has demarcated means to market products not merely as solutions to actual problems but as panaceas to human desire. Consumers are â€Å"convinced† through sizable marketing efforts to acquire certain products to enhance their lifestyles. In this scenario the designer must produce objects that seem aesthetically either appealing or appalling to grab the consumer’s attention. (Dorst and Dijkhuis 1995) Functionality in design is fast receding. In comparison various designers from the past balanced both form and functionality. Architecture, film making, literature, performing arts all reflected an intertwined state of balance between form and functionality that was often hard to decipher. Form has been encouraged in recent years in preference to functionality. A designer ought to be truly independent of commercial influences to exploit their true creative potential. The dominance of the commercial influence on design has rendered design incapable of displaying more subtle tones of thought and reflection. Most products today are designed with a consideration to use and throw away as desired. This in turn encourages the commercial design of products that are more or less disposable. It is debateable is consumer’s demands push such behaviour or if business tendencies to spur consumption spur such tendencies. However what is apparent is that design has been tainted largely with commercial influences that have modified its original precepts. Another competing influence on design strategies is economics. Economical design strategies have shot to the fore front following the eighties and the nineties when advances in manufacturing strategies meant that designs could be optimised further to save material and machine costs. (Simon 1996) Large scale manufacturing operations encourage designers to optimise both the use of material as well as to optimise the manufacturing techniques in use. Such a strategy ensures that the produced design is provi ding desired functionality at low costs to the manufacturer. This aids the business operation to maximise profitability by reducing base costs while keeping profit margins higher. Economic considerations have clearly impacted the length and breadth of the design industry whether the automobile industry is considered or whether fashion design is considered. The base contention is nearly always the same to cut base costs through the optimised use of materials and processes. Often designers produce designs that are then optimised by engineers or other manufacturing experts to remove what could be considered essential design features such as curves, tricky surfaces and the like. This ensures that the design is simplified for manufacturing. (Faste 2001) Similarly clothing designs are modified too such as using different pigments for achieving dimmer or otherwise different colours etc. Overall, economics serve as a major influence on design methods and the affected design domain includes all forms and manners of designs. Large influences on design in the contemporary world stems from globalisation of cultures, societies, ideas and ultimately design influences. The fusion of various cultural influences has produced individuals that are well aware of local values and traditions just as they are well aware of design influences in another part of the world. For example, Japanese designs were known the world over for their subtle and precise character. The

Comparing Between American Education and Saudi Education Research Paper

Comparing Between American Education and Saudi Education - Research Paper Example A comparison between the weakest and the strongest education systems can assist in understanding the benefits of a good educational system and provide guidance for the improvement of the weak educational system. It is for this reason that I want to compare the American Education and Saudi Education to understand the shortcomings of the educational system of Saudi Arabia. America is a nation with a very strong educational system whereas Saudi Arabia lacks in this field and it is for this reason that a comparison of the education in the two countries can highlight the factors that need to be improved in the education of Saudi Arabia. The governments in the United States and Saudi Arabia both work extensively for the promotion of the education in their respective countries. Both the countries are known to spend extensively for improving the educational sector. The countries offer free education to students till the school level. Saudi Arabia also offers financial assistance to students for further education. The two countries have similar sets of schools which include the schools of the public sector, the government sector and the option of home schooling is also available. But there are still many differences in the education imparted in two countries. This can be understood by comparing the literacy rates of the two countries. 99 percent of the males as well as the females in the United States are educated. On the other hand, only 84.7 percent males and 70.8 percent females are literate in Saudi Arabia. The two countries have many similarities in their educational systems but striking differences have also been noted. The education system in Saudi Arabia has a strong role of religion and Islamic studies are a compulsory part of the curriculum in the educational institutions in the country. This is not true in the United States as religious studies are not compulsory in most of the educational institutions. The grading system in the two countries is also differen t. In the United States, students are given grades from A to F where A is the highest grade and F is the lowest one. On the other hand, the grading system in Saudi Arabia is from 5 to 1 with 5 being the highest mark and 1 being the lowest. The two countries also have different policies with regard to attendance in the educational institutions. In the United States, there is a compulsion for the students to be present in their schools. This is implemented in primary and secondary educational institutions. This rule is not implied in Saudi Arabia and attendance in primary and secondary schools is not checked with much strictness (Stevenson). Medical education is extremely important for all the countries of the world. There is a sharp difference between the medical educational system and practicing in the United States and Saudi Arabia. The United States has very good medical institutions that excel in teaching medicine and are marked to be the best across the globe. Furthermore, there are many educational programs for the medical health professionals and there are strictly regulated examinations in the country which ensure the fact that qualified professionals enter the field (Dezee et al 521). On the other hand, medical education in Saudi Arabia lacks these qualities. Many new medical instituti

Wednesday, October 16, 2019

Critical Design Issues in the Contemporary World Essay

Critical Design Issues in the Contemporary World - Essay Example Research has demarcated means to market products not merely as solutions to actual problems but as panaceas to human desire. Consumers are â€Å"convinced† through sizable marketing efforts to acquire certain products to enhance their lifestyles. In this scenario the designer must produce objects that seem aesthetically either appealing or appalling to grab the consumer’s attention. (Dorst and Dijkhuis 1995) Functionality in design is fast receding. In comparison various designers from the past balanced both form and functionality. Architecture, film making, literature, performing arts all reflected an intertwined state of balance between form and functionality that was often hard to decipher. Form has been encouraged in recent years in preference to functionality. A designer ought to be truly independent of commercial influences to exploit their true creative potential. The dominance of the commercial influence on design has rendered design incapable of displaying more subtle tones of thought and reflection. Most products today are designed with a consideration to use and throw away as desired. This in turn encourages the commercial design of products that are more or less disposable. It is debateable is consumer’s demands push such behaviour or if business tendencies to spur consumption spur such tendencies. However what is apparent is that design has been tainted largely with commercial influences that have modified its original precepts. Another competing influence on design strategies is economics. Economical design strategies have shot to the fore front following the eighties and the nineties when advances in manufacturing strategies meant that designs could be optimised further to save material and machine costs. (Simon 1996) Large scale manufacturing operations encourage designers to optimise both the use of material as well as to optimise the manufacturing techniques in use. Such a strategy ensures that the produced design is provi ding desired functionality at low costs to the manufacturer. This aids the business operation to maximise profitability by reducing base costs while keeping profit margins higher. Economic considerations have clearly impacted the length and breadth of the design industry whether the automobile industry is considered or whether fashion design is considered. The base contention is nearly always the same to cut base costs through the optimised use of materials and processes. Often designers produce designs that are then optimised by engineers or other manufacturing experts to remove what could be considered essential design features such as curves, tricky surfaces and the like. This ensures that the design is simplified for manufacturing. (Faste 2001) Similarly clothing designs are modified too such as using different pigments for achieving dimmer or otherwise different colours etc. Overall, economics serve as a major influence on design methods and the affected design domain includes all forms and manners of designs. Large influences on design in the contemporary world stems from globalisation of cultures, societies, ideas and ultimately design influences. The fusion of various cultural influences has produced individuals that are well aware of local values and traditions just as they are well aware of design influences in another part of the world. For example, Japanese designs were known the world over for their subtle and precise character. The

Tuesday, October 15, 2019

Case study Example | Topics and Well Written Essays - 500 words - 103

Case Study Example While Genzyme’s focus on orphan drugs can be questioned, on the face of it, this decision was a pragmatic one as is also substantiated by the tangible success of the company. Owing to its production of drugs for rare diseases it was easier for the company to target its markets, although essentially smaller than those for the widely-needed drugs, more systematically and sustainably. Moreover its focus on orphan drugs also made it possible for the company to accrue full benefits of tax breaks and market exclusivity contained in the Orphan Drug Act introduced by FDA in 1983 thus multiplying the chances of Genzyme’s domination of the already-limited orphan drugs’ market. As far as the strategic intent of Genzyme is concerned the company it’s a long term one as is being depicted by the company’s diversification of the drugs it produces. In addition to its focus on orphan drugs it is also producing common drugs so as to secure its share of the bigger markets too which can ensure accruing continued profit by the company and hence further cement its position in the pharmaceutical industry. Although Genzyme is actively pursuing diversification of its market through production of common drugs too the company should retain its focus on orphan drugs as the incidence of rare diseases such as certain kidney disorders and forms of cancer, whose cure is offered by the orphan drugs, is continually on the rise. Moreover, as the company’s exemplary success testifies to the latent practicality of its decision of focusing on orphan drugs it should take steps towards further specialized areas of medicine and medical technology so as to sustain its distinct position in the industry rather than plunging into the arena of common medicine characterized by fierce competition. Moreover if the company works towards integration of modern medical technology with its products it can add to the breadth of its market further. In

Monday, October 14, 2019

A Little Cloud Essay Example for Free

A Little Cloud Essay â€Å"A Little Cloud† is one of the stories in James Joyces Dubliners. The story is about Thomas Chandler who was reunited with his friend Ignatius Gallaher. He was not able to fulfill his ambition of becoming a writer because he became a family man. With a wife and a son of his own, he envied his friend and felt inferior rather than be happy for his friends success. His career could be greater than his friend’s but he gave up his love for poetry since he got married. Feeling dismayed and envious of his friend, Chandler thought that he could have produced his own book of poems if he pursued his poetry writing. Chandler and Gallaher met up at a bar where they talked about the struggles of the latter to succeed. Chandler admired Gallaher’s gruff manners and his tales from the foreign cities. He insisted that his friend should also be married like him someday. However, Gallaher refused because as bachelor, he can go on and move freely from one place to another with mistresses around him. When Chandler got home, he began contemplating on his life while looking at his wife’s picture and holding their son. Afterward, he questioned his married life. He knew that he could go out of Dublin like his friend and be successful if only he did not marry early and settle with a family of his own. He didn’t realize that his child was already crying until her wife returned home who. When she saw that the baby was crying, she snatched the baby away from him, leaving him frustrated as he blamed his thoughts for what happened. Another story from the Dubliners is â€Å"Counterparts. † The story is about Farrington, a copy clerk in one firm where he used to copy legal documents for Mr. Alleyne. One day, he failed to do his job and missed to produce one copy of an important document. This made his boss angry and gave him a deadline to submit the document before the closing time. However, he was looking forward for a night out drinking with his friends later. This distraction caused him to daydream about the happenings later instead of working properly. As a result, he failed to complete to copy the documents his boss asked of him. Farrington thought that Mr. Alleyne will not know that the documents were incomplete, but he was wrong. When Mr. Alleyne found out about it, he went to Farrington’s desk with Miss Delacour, their client. His boss started ridiculing him but he fought back, claiming ignorance while insulting his boss with witty remarks. This amused Miss Delacour and his co-workers. Afterward, he left the office without completing his tasks. He decided to pawn his pocket watch in order to have money for drinking with his friends. He met his friends and told them how he insulted his boss. Upon leaving the pub, they decided to transfer to another place where they continued drinking. Farrington got frustrated because of the huge amount of money being spent on drinking. He wanted to impress other people and went on an arm wrestling. Much to his dismay, he lost. Feeling dejected, he went home only to find out his wife was not there and there was no food to eat. This made him very angry which caused him to beat up his son. The characters of Chandler and Farrington both experienced frustration and depression. To ease themselves of their disappointments in life, they drank with their friends. Instead of working hard to counterfeit their downfalls, they stuck to their old (or unpleasant, as in the case of Farrington) ways. Although Chandler dreamed of becoming a successful writer, he was not determined to pursue it. In the case of Farrington, the short-lived joys of life made him forget his responsibilities at work. Instead of saving himself from poverty, he pawned his watch to get money for beer. To release their frustration, they placed the blame on others. Both characters displayed negligence, particularly as a father. Chandler was too preoccupied with his thoughts that he forgot that his baby needed his attention. Farrington, on the other hand, was so upset that he ended up beating his own son. I think their behavior was really unpleasant because as a man, they should stand up for the decisions they made, instead of easing their frustrations by drinking and placing the blame on others.

Sunday, October 13, 2019

How to take a picture. :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In this report I will tell you how to take a good picture. The things you will need are a camera, a tripod, a light meter, a remote shutter control, computer, printer, printer paper, digital level and a good location.   Ã‚  Ã‚  Ã‚  Ã‚  The first thing you will need to do is decide what you want to take a picture of. Take your camera, tripod, light meter, remote shutter control, and digital level with you.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The second thing you will need to do it set your camera up on your tripod. To do this you will need to take your camera and find the hole on the bottom. Next set the camera on the tripod. There should be a bolt on the tripod. Screw the bolt into the camera.   Ã‚  Ã‚  Ã‚  Ã‚  Once you have that done you will need to set up the tripods legs. You will need your Digital Level for this. Extend the tripod legs, and use your Digital Level to get your camera nice and level.   Ã‚  Ã‚  Ã‚  Ã‚  Now that your camera is level you need to set up your remote shutter control. To do this, attach it to you camera’s shutter button. This will allow you to take a picture without bumping the camera.   Ã‚  Ã‚  Ã‚  Ã‚  Next you want to use your light meter to see what you want your aperture to be at. It depends on what your light is. If it’s really bright out, like if you were taking a picture of a sunset, you want a small aperture. But if it’s at night you want a big aperture.   Ã‚  Ã‚  Ã‚  Ã‚  Next decide the shutter speed. You can have many different effects based on how you set your shutter speed and aperture.   Ã‚  Ã‚  Ã‚  Ã‚  Now you can take you picture. What you want to do is focus on the object you are taking a picture of. This is very important to do RIGHT. If you don’t, your picture will come out blurry. So take your time while doing this.   Ã‚  Ã‚  Ã‚  Ã‚  The next step is to connect you camera to your computer. All you have to do is plug your USB cable into the camera. Once you’ve done that, a little window should pop up and ask you what you want to do. You should click on the button that says. â€Å"Download Pictures to PC† Once you do that they should download.   Ã‚  Ã‚  Ã‚  Ã‚  The next step is cropping and printing your pictures.

Saturday, October 12, 2019

Allen Ginsbergs Howl :: essays papers

The "Beat Movement" in modern literature has become an important period in the history of literature and society in America. Incorporating influences such as jazz, art, literature, philosophy, and religion, the Beat writers created a new and prophetic vision of modern life and changed the way an entire generation of people see the world. That generation is now aging and its representative voices are becoming lost to eternity, but the message is alive and well. The Beats have forever altered the nature of American consciousness. The impact of the Beats would certainly not have been as universal or influential if not for the writing of one poem; "Howl" by Allen Ginsberg: I saw the best minds of my generation destroyed by madness, starving hysterical naked, dragging themselves through the negro streets at dawn looking for an angry fix, angelheaded hipsters burning for the ancient heavenly connection to the starry dynamo in the machinery of night.(1-3) These lines, perhaps the most well known in 20th century poetry, serve as a thematic statement for a poem that offers a new way of thinking, a sense of hope of escape from the "Molochs" of society. The story of the poem's history serves well as an account of the birth of the Beat Generation. Ginsberg's life leading up to the writing of "Howl," the actual creation of the poem, its legendary first reading, and the aftermath of its public debut all figure prominently into the history of the literary movement. One can understand the impact of the poem on the Beat Generation by studying not only the chronology of its past, but its intricate and unique structure as well as its themes and ultimate message. Following is an examination of the poem as the great expression of Beat defiance, beginning with a short history of the poem. Ginsberg's Beat career began at Columbia University in 1943 where he met Jack Kerouac, William S. Burroughs, Neal Cassidy and others. This group of writers would remain life-long friends of Ginsberg and influence him in myriad ways. The history of "Howl," however, begins in 1953 after Ginsberg's move to San Francisco in search of poetic inspiration. Having moved away from the camaraderie of his group of New York friends, Ginsberg began to feel dislocated and depressed. Ginsberg knew he was at a crossroads in his art between his apprenticeship to academic models of literature (mentor William Carlos Williams specifically), and breaking through to a personal voice which could sing of experience beyond the bounds of what was permissible - by 50's Allen Ginsberg's Howl :: essays papers The "Beat Movement" in modern literature has become an important period in the history of literature and society in America. Incorporating influences such as jazz, art, literature, philosophy, and religion, the Beat writers created a new and prophetic vision of modern life and changed the way an entire generation of people see the world. That generation is now aging and its representative voices are becoming lost to eternity, but the message is alive and well. The Beats have forever altered the nature of American consciousness. The impact of the Beats would certainly not have been as universal or influential if not for the writing of one poem; "Howl" by Allen Ginsberg: I saw the best minds of my generation destroyed by madness, starving hysterical naked, dragging themselves through the negro streets at dawn looking for an angry fix, angelheaded hipsters burning for the ancient heavenly connection to the starry dynamo in the machinery of night.(1-3) These lines, perhaps the most well known in 20th century poetry, serve as a thematic statement for a poem that offers a new way of thinking, a sense of hope of escape from the "Molochs" of society. The story of the poem's history serves well as an account of the birth of the Beat Generation. Ginsberg's life leading up to the writing of "Howl," the actual creation of the poem, its legendary first reading, and the aftermath of its public debut all figure prominently into the history of the literary movement. One can understand the impact of the poem on the Beat Generation by studying not only the chronology of its past, but its intricate and unique structure as well as its themes and ultimate message. Following is an examination of the poem as the great expression of Beat defiance, beginning with a short history of the poem. Ginsberg's Beat career began at Columbia University in 1943 where he met Jack Kerouac, William S. Burroughs, Neal Cassidy and others. This group of writers would remain life-long friends of Ginsberg and influence him in myriad ways. The history of "Howl," however, begins in 1953 after Ginsberg's move to San Francisco in search of poetic inspiration. Having moved away from the camaraderie of his group of New York friends, Ginsberg began to feel dislocated and depressed. Ginsberg knew he was at a crossroads in his art between his apprenticeship to academic models of literature (mentor William Carlos Williams specifically), and breaking through to a personal voice which could sing of experience beyond the bounds of what was permissible - by 50's

Friday, October 11, 2019

Case Coca-Cola Essay

Introduction Coca-Cola is one of the most respected companies in America. Here in the Philippines, Coca-Cola is still the patronized brand of soda. Coca Cola’s refreshing taste provides happiness to the people. Coca-Cola Neville Isdell is the new chief executive after Robert C. Goizueta died. Coca-Cola Company has a sole product line to offer in the market which is the carbonated soda like Coke, Diet Coke, Sprite and Fanta. Coke operations take place in India, China, and other 14 country around the world to reach the target market in dispersed area and to increase their market share. Through the effort of Roberto C. Goizueta, Coca-Cola rapidly grows in the year 1980’s to 1990’s when they introduce the product in the market. Coca Cola bottling operations was given to Cola-Cola Enterprises Inc. which Coca Cola Co. owns 49% of the stocks that allows them have enough control on the operations. Coke has a control on the pricing of the products and the decision on how many vending machines Coca-Cola Enterprises will purchase that will be used in distributing the coke products. Coke rival competitor in the market is the Pepsi Co. which grabs all the opportunities for the company to widen their product line which are interrelated. The goal of PepsiCo is to capture the area where there is strong possibility that they will grow. PepsiCo outlays Coca-Cola in expanding their product line by acquisition and mergers. Background of the problem Statement of the problem †¢What strategy can Coca-Cola use to cope up to the changing environment to become a market driven organization? Analysis of the problem Coca-Cola basically does not adapt changes in the market. They are ignoring the fact that their product is not in trend today. The members of the top management are still thinking in the past and try to strengthen the company by using the tactic that the former CEO Robert Goizueta used long ago. By doing this the company will be customer focus Alternative courses of action †¢Coca-Cola’s top management must initiate the transformation of the company to become a market driven organization. He must influence his subordinates by serving as a role model so that the frontline employees will be encourage to exert more effort in providing satisfaction or delight to customers. †¢Coca-Cola must implement innovation to their products that would fit the customer demand. They can also produce a new line of beverages that are healthy like milk and tea which will be offered to those people who are health conscious and are old citizens of the country. †¢Coca-Cola must acquire or enter in a merge with a beverage business other than soda. By this they can widen their product line and they can have other source of income other than carbonated soda that the demands start to decline. This is cause by the health conscious individuals and the product is perceive as bad to the human body because it can cause acidity if there is too much consumption. â₠¬ ¢Status-quo Recommendation Learning †¢Company must be market oriented, customer focus and possesses competitor intelligence. These factors are very important in providing customer satisfaction or delight. Customer is the one you would think in running your business because without them your business and your concept is useless. †¢Company should be dynamic and are not afraid to adapt to the new trends today. Everything is dynamic or changing, so the company should also be flexible enough to survive in the market in the long run. †¢Top management must be open-minded in the changes in the market to avoid the growth of a business or organization. Once the top management are stock in the traditional mindset and don’t permit change the company will never grow because today nothing is permanent.