Tuesday, January 28, 2020

Change Junctures in the Change Management Process

Change Junctures in the Change Management Process Critical change junctures in the change management process at Spectrum sun-Glass Company Introduction In the simulation undertaken, I am the Director of Product Innovation under the unit handling Research and Development for a company called Spectrum sun-glass Harvard (2012). I am very passionate about sustainability and would be very like the company to offer green products to its clients. At a recent company retreat, I tried sharing the discussion I had had with the Vice President of our biggest retail customer, Bigmart; in which he had intimated that Bigmart was about to require all their suppliers to, go through the Green Certification process. As I proceeded, most of my colleagues were displeased; with the Chief Finance Officer, Paul DArcy and the Vice President for Operations Luke Filer, coming out very strongly, against my proposal. I however received support from the Vice President (VP) of Sales and Marketing, Leslie Harris and Vice President (VP) for Human Resources, Mary Gopinath. As a compromise, the CEO appointed me as the head of a team from the different departments to develop a plan that is acceptable to all. As I lacked any formal authority, I had to rely on my personal credibility which was quite high at this point. 2.0 Section 1: 1st decision: Hosting a town-hall meeting in week 25 and the reasoning behind. To start with, I undertook a range of decisions to raise my personal credibility and increase awareness. For instance, in week 0-24, I had private interviews with colleagues (particularly those opposed to the initiative), I received support from a consultant, and I received the CEOs support, to mention but a few. However, the decision that most advanced my change management process, was the town hall meeting that I held in week 25. This town hall meeting alone moved the following individuals from the awareness to the trial stage: Andrew Chen, Walt James, Bob Ingram, Yao Li, Mark Robert, Anne Thompson, Louise Crysh and Dianne Mcnatt. The reasoning behind this decision was informed by Robert Ciadini as quoted in Cliffe, S (2013) who says that ; if one intends to persuade people, one needs to appeal to six human responses namely; people will follow through with commitments that they have made publicly, people will do things that they see people similar to them do, when people are uncert ain about certain things, they tend to look towards experts and other possible sources of information, people are more likely to accept proposals from someone that they like, people tend to respond positively to people who have helped them in the past and people value things whose supply is limited. The town hall meeting was therefore a perfect lever for me to use, as it enabled people to accept my proposal, if other people in the group were to accept. Secondly, it enabled colleagues to make a public commitment to my proposed change, than say, in the private interviews. In addition, the town hall meeting was a perfect opportunity for me to share my extensive knowledge on the issue of sustainability and why it is important for our company and future growth. In the face of uncertainty, my colleagues were then more likely to defer to me and agree to my proposal. Looking back, at the levers that I used, I should also have continued with personal interviews, particularly with the key opp onents of my plan. This strategy of co-opting antagonists is well elaborated in Pfeffer, J (2010), as a way of winning over opponents and giving them a stake in the process of change. Personally, this could also have involved making concessions to the CFO and the VP-Operations in private, so that they start to own a part of the plan. 3.0 Section 2: How I would implement the change action above in practice In practice, I would seek to utilize the levers provided in a concurrent fashion. Whereas, in the simulation, I could only hold a town hall meeting, for instance; I would in practice, seek to complement this with a public statement of support from the CEO. I would also look at having the consultants report delivered during the townhall meeting. In addition to these formal avenues for influencing my colleagues, I would seek out opportunities to help out colleagues. In this way, I would create an obligation on their part to reciprocate. This would therefore ensure that when they are called upon to support my proposal, they would feel conflicted, not to support it. Similarly, I would try to make every effort to get myself liked by colleagues, in very casual settings. This liking would them make it more likely, that they would support my proposal. I would focus less on the means, and focus more on the end. That is, I would be extremely flexible with the levers and concentrate more on the goal of having management agree to Spectrum-sun glass making green products. I would also seek to appreciate the arguments of my colleagues, in Finance and operations. To allay their fears about the financial and operational challenges of the new proposal, I would invite their contributions on how these can be addressed. I would be willing to accept these suggestions as it helps me attain my overall goal-albeit with certain changes. In addition to the personal interviews and town halls, I would also look-out and encourage opportunities for my colleagues to air their views and even reservations about my proposal. This would help me to understand the main issues that my opponents value and would then enable me to respond appropriately. 4.0 Section 3: 2nd decision/Juncture: Building a coalition of support in week 43 and the reasoning behind In week 43, I sought to build a coalition of supporters among the staff, as a way of trying to move the organization from the awareness to the movement stage of the change process. Not only did this decision, have no effect on the organization; it also resulted in a loss of my credibility as some staff were not enthusiastic about the idea. In making this decision, my assumption had been that there was then sufficient interest, in my proposal, among the team. In fact, this result (the failure to build a coalition of support) could be explained by the various theories about organizational culture. For example, Chatman, J, Eunyoung Cha, S (2003) posit that organizational culture is very powerful as it energizes and rallies employees around common perceived goals or objectives. The lack of interest by the employees of Spectrum sun-glass in joining a coalition of support could therefore be partially explained by the culture of the organization. This view is supported by, Goffee, R, Jone s, G (1996) who explains that organizations can be grouped on the basis of their cultures, as follows: Networked Organizations-in which there is a lot of informality, cliques and limited commitment to company goals, Mercenary Organizations,-in which decisions are made by top management and enforced swiftly throughout the organization, Fragmented organizations-in which there is limited solidarity and collaboration across departments and communal organizations, in which there is a lot of socializing at work and solidarity. Based on the above metric, I would classify Spectrum sun-glass as a Fragmented company where there is limited solidarity and collaboration across departments. Alternatively; and as explained by Prof Tim Morris in his lecture on leading through culture; company cultures can be assessed on five dimensions, namely; whether it has a single or multiple cultures, whether decision making is low or high consensus, whether there is an internal or client focus, whether the pe rformance orientation is high or low and whether there is internal cooperation or competition. Based on the above criteria; I would rate Spectrum sun-glass as having a single culture, high consensus decision making, client focus, a high performance orientation and internal competition. With the above information and in retrospect; I should not have sought to create a coalition in such an organizational culture, at the time I did. Instead, I should have concentrated on enabling change through consolidating and relying on my personal credibility, communicating my proposal and making the necessary emotional connection and training. 5.0 How I would implement the change action above in practice In practice, I would start by analyzing the existing organizational culture. I would then craft a very convincing slogan to motivate my colleagues to adopt my approach. For instance, Go Green, More Profits, and More Pay. To further promote interest in my proposal, I would create a sense of urgency, by making the slogan action oriented, Goffee, et al, (1996). As this is a fragmented and mercenary organization, I would also try to organize dialogues on my proposal in informal settings; like lunch, parties and so on. As these parties are enjoyable for those who attend, this tends to increase my likability and the social dynamic within the group. It would also be critical for me to create a place of psychological safety to ask questions about my proposal, to receive honest feedback, to discuss any reservations and errors of approach openly. In this way, I would reinforce the solidarity of the group and its ability to socialize Chatman, et al (2003). 6.0 Conclusion In the end, I was able through the use of the various levers to have eighteen adopters by week 56. This translated into a change efficiency ratio of 0.32, which is high. My change leadership skills (the mishaps, notwithstanding) ensured that I was able to convince a critical mass of managers to adopt the initiative on sustainability. This significantly improved the financial prospects of the company and my professional prospects. Bibliography Chatman, J, Eunyoung Cha, S 2003, Leading by Leveraging Culture, California Management Review, 45, 4, pp. 20-34, Business Source Complete, EBSCOhost, viewed 17 January 2017. Cliffe, S 2013, The Uses (and Abuses) of Influence, Harvard Business Review, 91, 7/8, pp. 76-81, Business Source Complete, EBSCOhost, viewed 17 January 2017. Goffee, R, Jones, G 1996, What Holds the Modern Company Together?, Harvard Business Review, 74, 6, pp. 133-148, Business Source Complete, EBSCOhost, viewed 17 January 2017 Harvard (2012) Change management simulation: Power and influence. Available at: http://forio.com/simulate/harvard/change-management/simulation/index.html#introduction (Accessed: 17 January 2017). Pfeffer, J 2010, Power Play, Harvard Business Review, 88, 7/8, pp. 84-92, Business Source Complete, EBSCOhost, viewed 17 January 2017 Tim Morris (2016) Lecture Slide on Leading through Culture, Available at: https://weblearn.ox.ac.uk/access/content/group/1ed98592-bb15-4079-ad29 b1e4e73be816/Document%20Library/Lecture%20Slides/LF16%2010.1%20Organisational%20Culture.pdf (Accessed: 18 January 2017).

Sunday, January 19, 2020

Teletubbies Essay -- Teletubbies Toddler Learning Education Essays

Teletubbies Who (or what) are the "Teletubbies?" Many people are familiar with this relatively new cultural phenomenon, but for those who are not, they are rather hard to describe. They appear on a PBS television program designed for toddlers. One newspaper writer has described them as "four roly-poly futuristic rugrats." They are brightly colored, alien-like technological babies, complete with baby talk and giggles. They live in a hilly, pastoral land, full of flowers and bunnies and sunshine, as well as technological gadgets, such as their caretaker/vacuum cleaner named Noo-Noo. They each have their own personalities and favorite toys, and they have taken America, as well as much of the world, by storm. PBS contends that the television series "is designed to encourage curiosity and to stimulate imagination" in young children: to help them learn. The creators of the program, which began in Britain, conducted research with children, nursery school teachers, and linguists. The co-creator and writer, Andrew Davenport, has a degree in Speech Sciences. "Teletubbies" makes use of bright colors, music, repetition, and a slow pace, because this is how young children learn, according to the current research on education. Michael Brunton, in an article in Time, said that "people are missing the point" when they criticize the repetition and hear the baby-talk of the teletubbies. "Teletubbies is in fact closely modeled around the latest theories of speech that identify patterns of movement, a sing-song voice,...repetition and social interaction as key building blocks." These views have been widely publicized, as has been the idea that young children learn the most, and most rapidly, befor e the age of three. PBS also... ...eir tummies come from--the devil? The show's repetition and music, and use of objects that are familiar to children seemed to be the key. My son was very attentive during all 3 episodes. He said, "girl" and "book", "bucket" and "rabbit", and "baby" as the cute sun with the baby face in it came on. The show uses things that are common in the world of children, and they are confident in themselves when they recognize these things. My son would look at me and smile as he recognized each object and said each word. Ok, so by the 3rd episode my husband went to wash the dishes. By the 3rd episode my 2 year old wanted to stand right in front of the television. After 1 1/2 hours of watching the "Teletubbies," my husband asked my son, "Are you brainwashed yet. I think I am. I feel like having some tubby custard." This is about as harmful as the teletubbies get.

Saturday, January 11, 2020

How to Write a Marketing Research Proposal

Step 1 Determine why the research is taking place. A market research proposal must explain the purpose of the research. The abstract at the beginning of the proposal will explain the goals of the research as well as any theories the research is attempting to prove. Step 2 Identify the information needed for the research. Explain the type of research information that is necessary to serve the purpose identified in step one. For example, if the research is on television viewing habits, one type of information needed is the kind of shows being watched as well as the audience that is watching. Different demographics often have different viewing habits, so identifying the information you need is a critical part of the market research proposal. This information is a necessary component in the first third of the proposal. Step 3 Explain the research methods that will be used. You know what information is needed; now detail how you will find it. Will you use a poll? What other measuring tools will you use? Step 4 Explain the cost of the research. The cost is going to influence those making the decisions. Each recommendation you make should include a specific cost breakdown as well as a rating of the importance of that research tool in relation to the others. For example, if you can obtain the same information through two different methods, you should include cost, validity and reliability scales for decision-making. Step 5 Conclude the market research proposal with a summary and recommendation. While the bulk of the proposal should explore all options, the summation should include your recommendations and assessments of all the available options. 6. Step 6 Edit for structure. Be sure to format the market research proposal with an executive summary (abstract/introduction), background (information and research), and a definition of the research or the problem you seek to resolve with the research. Be sure to include objectives, research methods (how information will be gathered and analyzed) and method of reporting.

Friday, January 3, 2020

Critical Analysis of Monsoon The Indian Ocean and the Future of American Power Book Written by Robert D. Kaplan Free Essay Example, 3000 words

While elaborating the major ideas and themes of the book as presented by the author Robert D. Kaplan, it has been earlier mentioned that the author portrayed maritime activities conducted in the Indian Ocean in earlier times and the impact of the same in future. Apart from this, the author also attempted to determine the prospect of American power particularly in developing worldwide maritime associations in this modern era. It is worth mentioning in this similar concern that the portrayal of both socio-political and historical perspectives relating to the Cape of Good Hope , which is bordered by the Atlantic Ocean and the world renowned Indonesian Archipelago , bordering by the Pacific Ocean, is one of the major ideas of the book. According to the author of the book, these perspectives based on socio-political and historical aspects will significantly aid in recognizing the maritime activities performed in such regions, resulting in determining the outlook for global maritime ass ociations (Kaplan 5-349). Apart from the above-stated idea, the idea of raising the question about who will be taking the place of America. Is it China or India? We will write a custom essay sample on Critical Analysis of Monsoon: The Indian Ocean and the Future of American Power Book Written by Robert D. Kaplan or any topic specifically for you Only $17.96 $11.86/page This is the other major idea, which has been presented by the author in the book (Kaplan 5-349). Apart from the presentation of major ideas, certain significant themes have been also highlighted in the book by the author.

Thursday, December 26, 2019

Ethic Essay - 1469 Words

PHL-323 February 20, 2012 Frank Campbell At the core, one’s personal beliefs are what makes up one’s value system or what could be called their personal ethics structure. One’s personal values, or ethics structure, are developed over a lifetime and is ever evolving. There are many factors that come into play during the development of one’s ethics structure. The process begins at childhood. The people that a person comes into contact with, influences inside the home such as parents, siblings, and neighbors. As one grows older and ventures out into the world outside the home teachers, friends and even enemies all help to shape one’s value system. Any type of communication with anyone that we come in contact with†¦show more content†¦Early in life you don’t know of the nuances. As I went into my teen years, things began to gray. I don’t mean that in a bad way, but that those nuances to good and bad began to show themselves and that made defining my value structu re a bit more difficult. I grew up surrounded by educators and coaches, both family and friends. They helped a lot in the formation of my values that helped shape my ethics structure. Here are a few of the values that I believe to be of great importance in no particular order Good. Important Values †¢ Family †¢ Honesty †¢ Integrity †¢ Caring †¢ Respect †¢ Responsibility †¢ Loyalty †¢ Discipline †¢ Intelligence †¢ Confidence †¢ Dependability †¢ Courage †¢ Encouragement †¢ Fitness †¢ Happiness †¢ Leadership †¢ Love †¢ Maturity †¢ Motivation †¢ Organization †¢ Passion †¢ Persistence †¢ Perceptiveness †¢ Compassion †¢ Punctuality †¢ Self-Sacrifice †¢ Commitment †¢ Self-Control †¢ Structure †¢ Support This list is not a complete list of all of the values that make up my ethics system, but this small sample helps to illustrate many of the values that I feel help guide me. Many people, both friends and enemies alike have contributed in the formation of this list, and as I grow and evolve as a person so does this list. Good. Formation of Values Many years, many people and many experiences have helped to establish my values that have formed my ethics structure. ThatShow MoreRelatedEthics And Ethics : Ethics922 Words   |  4 Pagesand friend group to be altered. One change I was not anticipating making was my approach to ethics. Over the course of the past fifteen weeks, my knowledge of ethics as well as my approach to ethics has changed. I have become more knowledgeable about the different approaches to ethics and have gained insight as to where I stand in my approach to ethics. One thing that has changed in my approach to ethics since the beginning of the semester is I am now adamant that it is impossible to arrive at aRead MoreEthics : Ethics And Ethics Essay1578 Words   |  7 Pages†¢ Define ethics. Ethics is defined as the moral principles and standards that guide the behavior of an individual or group, while business ethics refers to said behavior in the work environment. Great leaders demonstrate and practice this both personally and professionally. With today’s constant media coverage of unethical decisions and their violators, it can be easy for many to people to assume that ethics codes are â€Å"just for show†. A prime example of the unethical culture that exists in businessRead MoreEthics : Ethics And Ethics851 Words   |  4 PagesJohn Berger who stated, â€Å"Without ethics, man has no future. This is to say, mankind without them cannot be itself. Ethics determine choices and actions and suggest difficult priorities† (Berger). His meaning behind that quote is simple. In this world is there a right and a wrong way of doing something? In this world, ethics determines our actions and the consequences that come about those actions, determining right and wrong. 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The main reason for ethics education is that ethics courses and training would help students, who are going to become future managers and business decision makers, to resolve such ethical dilemmas correctly. As we know that most dilemmas often have multiple decision criteria. Business ethics classes would help students to realize which decision criteria lead to a preference for aRead MoreEthics And Ethics Of Ethics Essay1491 Words   |  6 Pagesemployees that the work place ethics code forbids using work-place resources for personal financial profit. To make ethically right decision in this ethical dilemma, I will focus on the philosophers’ standpoint and reasoning of ethics of care, ethics of justice, utilitarian ethics and universal principle to analyze the situation. In this tough situation, my conclusion is that I will not report this action to the higher authority although she is violating wor k place ethics code. I will provide my reasoningRead MoreEthics : Ethics And Ethics1485 Words   |  6 Pages Ethics is a concept derived from an individual’s religion, philosophies or culture, forming a collection of moral principles carrying out the manner in which a person leads their life. In modern society philosophers divide ethical theories into three separate areas, meta-ethics, normative ethics and applied ethics. Meta-ethics refer to the origins and meanings of ethical principles, dealing with the nature of moral judgement. Normative ethics refers to what is right and wrong and concerned withRead MoreEthics And Ethics Of Ethics987 Words   |  4 PagesEthics affect every facet of life, especially in a professional community. When a decision is to be made within a community, the ethical decision is typically that which benefits the most people or harms the least people. There are some scenarios however, when the correct decision based on a system of ethics that values doing the right thing is not the decision that leaves behind the least negative impact on the organization. An organization must decide if it will follow the system of ethics that

Wednesday, December 18, 2019

Prison Open, By George W. Bush - 2234 Words

George W. Bush once said â€Å"America is the land of the second chance and when the gates of the prison open, the path ahead should lead to better life.â€Å" The concept of his quote was pure, wholesome and is viewed as truth about the persona of America, but is this quote realistic? Realistic in some point’s because the path after prison should lead to better life. When you analyze the part that says â€Å"land of second chances,† that phrase in a lot of cases doesn’t exactly fit this country in some ways. Are men and women who are released from prison actually given a second chance at life or do they face extreme difficulty trying to live the American dream that is advertised as the milestone of living? Prison life forces individuals to change their†¦show more content†¦That doesn’t mean an ex-con can’t make it to the top of that mountain. Once released from prison, what are the first things that ex-cons have to do? They make time to go devour a nice meal since they spent years eating that horrendous prison food, maybe hook up with their significant other since they haven’t had sexual relations in a long time with the opposite sex or sex in general. When that is all over with the now released convict has to find a job. The path to a successful life after prison starts with how one would obtain money so they are less tempted to go back to their old ways. Trying to obtain a decent job is a must because with constant work and constant flow of money from their occupation, this will keep them busy and their thoughts away from the streets so they don’t think about what they could rather be doing. Acquiring a job though isn’t easy as it once was in the earlier years. According to the United States Bureau of Labor statistics showed that â€Å"in the year of 2010 the unemployment rate was at a high of 9.8% In the United States but back in 1989 that rate was about 5.4% and if you go back even furthe r to 1953 the unemployment rate was 2.9% (Bureau of Labor Statistics, 2014).† The increase in population of the country contributed to rate rising because with more people looking for jobs and there isn’t an

Tuesday, December 10, 2019

Business and Corporation Law Business Negligence

Question: Describe about the Business and Corporation Law for Business Negligence. Answer: Scenario 1 Issue: As per the situation given in the case where Tom who is a friend of Steve needed a cargo truck which could hold a cargo of 10 tons however, the truck collapsed in the mid of delivery due to failure of suspension and Tom incurs a loss of $5000 every day. Law Law of Negligence misrepresentations: The above stated issue falls under the law of negligence misrepresentations. As the actions of misrepresentations also has the ability to give rise the action of tort (Feldthusen, 2015). Application: Negligence misrepresentations under the common law occur when the defendant carelessly makes a statement, which may have no reasonable basis to believe it as true. Such type of negligence misrepresentations allows the plaintiff to claim for damages where neither of the parties involved in the collateral contract nor does any fraud is found. A.C. 465 states that if the court of discovers that a representations has been negligently on which the plaintiff relied upon shall be considered as actionable in tort (Feldthusen, 2015). Conclusion: Under the current scenario, Steve negligently made representations to Tom to supply him with a truck having the capability of carrying 12 tons of cargo and Tom believed in the statements made by Tom. However, in the mid transits, the suspension of truck broke down and he incurred a financial loss. Hence, Steves actions represent Negligence misrepresentations and Tom can enforce the law of tort on Steve for acting negligently. Scenario 2: Issue: Pamela who used to water Steves garden during his absence once phoned Steve to lend her a car so that she can travel for holidays. Steve promises to lend her the car on phone, however,, at the time of delivery it was known that Steve had let out the car to someone else. Under the given situation, Steve has broken the contract, which was made orally to Pamela. Law: Law of Past Considerations: The above stated issue falls under the Law of Past Considerations. Considerations can be considered as important element for the formation of contract (McKendrick, 2014). A promise will be enforceable in the court of law only if it assisted by considerations. Application The applicability of the law under the current situations of Pamela and Steve states that a promise is given in return to the promise received. Usually past considerations is not considered as sufficient considerations however, a past service rendered on the request of the promisor with the implications that he or she will paid for, is considered as sufficient considerations in return to a subsequent promise made to pay for them (McKendrick, 2014). Conclusion: Steve who has promised Pamela to give a car has broken his promise by letting out the car to someone else. It must be noted that either an express term is enforceable in the court of law for promissory statement made written or oral which makes up the part of a contract. Hence, Pamela can bring a legal suit against Steve on the terms made by him, which will have their legal effects as Steve has broken his promise. Scenario 3 Issues: As per the given situation Danny who wanted to hire Toyota corolla from Steve on a rental fee of $40 per day including fuel charge arrived to collect the car on the given date. However, on arrival danny learned that the car vehichle was already destroyed in crash by another customer. Steves actions under this context fall under the Unilateral mistake as one of the party to the contract is mistaken to the subject matter which is contained in the contract. Law: Law of Unilateral Mistakes The above stated situation falls under the laws of Unilateral mistakes. The law states that where both the parties enter into an agreement falls under the mistake regarding the subject matter, which is based on the fact, which is significant to agreement and the agreement is void (Mason, 2014) Applicability The applicability law under the current situation of Danny and Steve states the erroneous opinion relating to the value of things forming a part of the subject matter of the agreement. Mistake is considered as the complex area under the contract law. It should be noted that under the given case of Danny and Steve where it is rare for the common law to offer the defendant with a remedy for unilateral mistake but equity on the other hand will intervene the common law more frequently. Conclusion Under the given scenario, Steves actions of unilateral mistakes are liable to be effected with the consequences as Danny has the authority to enforce for the specific performance of the contract and is enforceable in the court of law. Generally, unilateral mistake does not make the contract void unless the common law provides the Caveat Venditor let the seller be aware. Scenario 4 Issues Under the given situation the issue that has been identified that Steve who was looking to install a new air condition in his premises had negotiated with the Cool It Aircon Ltd which was owned by Trisha. After going through the latest draft containing all the specifications of the air conditions the sheet containing the contract of terms was mixed with other piles of paper and mistakenly gave his assent and sent it by fax. Law Doctrine of Estoppel The above state situations fall under the Doctrine of Estoppel where an individual is prevented from making any sort of assertions, which is contradictory in nature (Frazer, 2015). Thus, the law prohibits a person from by the way of preventing a person from asserting a specific fact in the court of law. Applicability The applicability of law under the given scenario of bars Steve from denying a certain fact in consequences of his previous negotiations made with Trisha. The doctrine of estoppels impedes Steve from denial or admission in relation to the final adjudication of the matter of fact in a court of law (Frazer, 2015). Conclusion: The actions of Steve are liable to be prosecuted in the court of law for his negligence because he acted negligently and he cannot deny the fact that he sent a fax containing his assent. On being prosecuted by Trisha for Steve denial of admission falls under the Doctrine of Issue Estoppel as Steve will not be able to argue before the court that he was negligent and it was an act of mistake. Reference List Feldthusen, B. (2015). Tilting the Balance of Power between the Courts and Government Through the Common Law of Negligence.Available at SSRN 2631586. Frazer, N. C. (2015). Reassessing the Doctrine of Judicial Estoppel: The Implications of the Judicial Integrity Rationale.Va. L. Rev.,101, 1501. Mason, L. (2014). Restatement of the law on rectification: equitable relief for mistakes in contractual documents.International Company and Commercial Law Review. McKendrick, E. (2014).Contract law: text, cases, and materials. Oxford University Press (UK).